Slamming Links Down My Throat
I would log into Facebook to have this guy send me links to work he has done. I’m not trying to be a jerk but, I don’t want to see his work, does he actually think I have time to look at what he’s been doing? As Michelle from Full House would say, “HOW RUDE!”. I would never throw a link to my blog to a friend via Facebook chat, WTF?
Has our world got to the point where we are allowed to shove anything down anyone’s throat expecting them to like it? Not a chance in hell. When someone “tells” me to look at something I purposely look in the opposite direction.
Case Study: Revelstoke Mountain Resort
What is it?
The Revelstoke Mountain Resort Facebook Page
How did I find it?
A couple friends and I are going snow-boarding this coming weekend and I wanted to see what people were saying about Revelstoke on Facebook.
Why is it important?
After reading posts on the wall like:
And:
It’s hard NOT to go to Revelstoke. I think this is the absolute definition of why Facebook can be so valuable if used correctly. Relevant, authentic user generated content.
This is why online media is a better marketing tool than anything ever before it. It’s authentic word of mouth on a platform available to almost the entire world. I don’t want a billboard, a commercial or my mail telling me to go to your resort I want actual people that went to your mountain to share a video of their experience.
Do you think most companies can do this in some capacity on Facebook or another platform?
Tourism Saskatchewan Presentation
Find your audience.
Have a plan.
Set goals.
Resources from my presentation at the Tourism Saskatchewan Fall Annual General Meeting
The Future of the Hotel Industry and Social Media
The Saskatchewan Pavilion
Iceland wants to be your friend
The “Be Remarkable” Campaign
The Best Job in the World (Island Reef Blog)
Google Alerts
Google Analytics
Jekyll Island Facebook Page
Haka Tours New Zealand
Downtown Ithaca Facebook Page
Survey Monkey
The Art & Science of Being Online Workshop
Case Study: Be Remarkable
What is it?
The Credit Unions of British Columbia put together an amazing campaign titled “Be Remarkable“. The strategy is to give away $100,000 but let the community on Facebook determine who receives funding and how much. Kind of like “crowd-sourced charitable giving”. Pictures like this are uploaded:
That’s right, you read correctly, every person to “tag” themselves in a picture will have $1 donated to a charity in the region on the picture. Once 50 people have been tagged in a picture another picture begins the tagging process.
How I heard about it:
A friend (David Tapp) from Eclipse Creative in Victoria had one of these pictures in his stream on Facebook and I had to check it out.
Why it’s important:
The world of charitable giving has been flipped on it’s head. With just a couple clicks I am a part of a group in BC giving $100,000 to a variety of charity’s. Just being on Facebook allows for amplification of the message as well. Looking at how many “Likes” these photo’s below have, multiply that number by 130 (the average number of friends people have on Facebook) and that’s how many times that photo will come up Continue Reading
13 Ideas on Being ‘Cool’
When you are cool you can get away with a lot. It’s difficult to become “cool” though, most of the time it’s engrained in employees/owners/companies from the very beginning. Being “cool” can be (and almost always is) a competitive advantage, just ask Threadless, 22 Fresh, Coda Clothing or Vitamin Water. It’s developing your own personal social object, your purple cow, your hedgehog strategy. It’s the reason people both love and hate Howard Stern. It doesn’t matter what you think of him, he has an element of ‘cool’.
Here are a few ideas on being “cool”.
- It’s a culture, a natural way of life.
- It’s being different and sticking to your guns.
- It’s pissing some people off to make another group happy.
- It’s that moment when you are unsure if you should do something or not, and you do it anyway.
- It’s holding a contradictory opinion from everyone else.
- It’s not listening to the people who put you down, they aren’t the cool ones.
- It’s making other people extremely happy.
- It’s going against the grain, not following trends but creating your own.
- It’s tweaking the norm to make it more enjoyable.
- It’s taking a seemingly regular event and making it irregular.
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