We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).
A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about. If it’s interesting enough that you want to share it with someone then it’s a Social Object. And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?
n make a plan. As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.
Sign up for
Recent Comments