
I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900. At first I was happy! “Finally, the biggest agency in Regina is doing more social media, YAAAA!” White doves were released in the air and a small baby penguin was born. Then I read on…
In a traditional business life cycle, once a corporation has matured into a large entity, it can become difficult to explore new potential growth markets as the sheer size of the corporation dictates the amount of revenue needed to sustain operations. Essentially businesses get too big to be nimble enough to explore where the next disruptive technology (which will completely revamp their industry) will come from.
Still feeling lost in the whole ROI of your online marketing? Still believe you can’t measure it? Actually, measurement is one of the fundamentals of online marketing strategy, once you understand “how to”, you can instantly and continuously improve your efforts. Read on…
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