We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).
A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about. If it’s interesting enough that you want to share it with someone then it’s a Social Object. And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?
There are three broad categories that encompass most, if not all measurement regarding your marketing strategy. They are not mutually exclusive, your marketing strategy will end up being measured by a combination of all three. The three measures are descriptive, diagnostic, and predictive.
Price is determined by an executive or a management team. They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.
Value is the feeling every customer and potential customer puts on the product or service provided. Do not confuse value with price.
Most people ca
n make a plan. As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.
I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900. At first I was happy! “Finally, the biggest agency in Regina is doing more social media, YAAAA!” White doves were released in the air and a small baby penguin was born. Then I read on…
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