For the past month I’ve heard a lot of buzz in Regina over QR codes. Some companies have already used a QR code in their advertising and I would be very curious to see the results. It’s a tactic of the future and companies that use QR codes are looked upon by the general public as being “ahead of the curve” and “very forward thinking”. Personally I would disagree until they prove to me why it’s beneficial within the organization’s marketing strategy.
Stats You Didn’t Know About The Marketing Industry
From the Ad Age Annual 2011 report from the Ad Age DataCenter
In January of 2009 Ad Agency revenue experienced it’s sharpest decline since Ad Age starting recording agency revenue in 1944.
In 2010 the Internet overtook Newspapers as the number two ad medium behind television.
US Ad agency’s bottomed out at a 16 year low for employment in January of 2009, in 2010 agency’s added 9,200 jobs.
Marketing Respect
Mike Klein, a Sr. Marketing Strategist from Saskatoon wrote this delightful blog for me. Enjoy! Follow this walking think tank here, he’s brilliant.
A Must Read Book For Online Marketers
Web Analytics 2.0 is nothing short of the best book on online measurement to date. Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.
This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention. Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence.
Holding a Contest on Facebook? Beware…
Coming as a surprise to most people (including myself), it is in violation of Facebook’s Terms of Service to hold a contest on Facebook. Now you can still hold a contest or promotion but must be contained within it’s own app, and entries can only be accepted via the canvas page of the app or an application box on a tab on the Facebook page.
Another violation of the Facebook TOS is asking people to post to the page’s Wall, upload photos or change their status update for entrance into a contest. As well, a promotion can’t require entrants to post a comment to a Wall item, since that would artificially increase the item’s importance and effectively lead to it spamming users’ News Feeds.
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