Google search-a year in review

Why Should You Care About Google Search?


Every year for the past few years Google has been creating these “Year in Search” recap videos that are emotionally charged, a little funny, and for some reason most people on Youtube hate them. I can’t understand why, I love them! I get goosebumps when I watch them, probably because they are rehashing some of the most important events of that year, its a neat way of looking at where we’ve come from.

For a while last year I was showing the 2014 Google year in Review video and it got a great response. People would be tweeting about their goosebumps after watching. I use it to tell the story of the most important yet most overlooked part of your marketing strategy, search. 

Social media will change, it always does. From MySpace to Hi5, and Facebook to Snapchat, it’s a never ending cycle. It’s hard to build a business around an ever changing platform. Do you know what doesn’t change? Search. Well I shouldn’t say “it doesn’t” change, because it does, it gets more and more valuable. As you use Google more and more it becomes easier and easier to navigate. From searching on your smartphones to voice commanded search, we love to search. It’s only getting more and more pervasive, making it easier for potential customers to find you.

Why is Google search so important?

1. It’s not decreasing in popularity like most online platforms. Most popular sites have a shelf life. They gain in popularity, they grow to their peak, and just like any growth curve, there’s a decline. The online world has made it much easier to decline after your 15 minutes of fame. Search hasn’t declined, actually quite the opposite. Some of the keyword searches we’ve tracked over the past 3 years have quadrupled in volume. Think about that, “Real Estate Regina” three years ago was getting a quarter of the searches it gets now. That’s growing at a steady rate.

2. You can measure a lot with search. Every time someone goes to your website you can see where they went, where they found your website and how long they spent on your website. If you want to learn more about measurement, make sure you have Google Analytics on your website and talk to me about it! There’s an incredible amount of information on the backend of your website.

3. It’s the easiest way to solve your problem, specially in places like Regina. Think about it, ten years ago you used to look at the phone book or ask a friend when you needed something. How archaic is that? Today, whether it’s an argument about what the Mayor makes for a salary or who to call for a boost, Google is the number one place we go.

Sure other local apps will try and compete, obviously there is a lot of advertising revenue to be made if people frequent your “phone book” to find an answer regularly. That book is now Google, dislike it if you want, but it’s the future and if you want to be relevant in the future you have to understand Google the best you can.

Search on.

Everyone Has A Superpower, What’s Yours?

No one’s going to ever look at you and say “Yup, your superpower is ______”. After a while it may become apparent, but in the mean time try new things, experiences, really track what you love and don’t love about those experiences. If you keep trying new things you’re going to eventually stumble upon your superpower. It’ll be a magical moment in time where you’ll finally understand your calling, your purpose, the reason you were put on earth.

Everyone has a Superpower, What's Yours?

No it won’t be flying, invisibility or metallic claws coming out of your hands, no it’ll be something inside you, something unique that’s sets you apart from everyone else. If you still think it’s impossible, I will still beg to differ. Nothing is actually impossible and yes everyone does have a super power.

Nothing’s Actually Impossible

Remember when you were a kid, you’d tie a bed sheet around your neck and Leap from chair to chair because you were a super hero? Nothing was impossible. If you wanted to ride a bike, build a fort, fly to the moon, WHATEVER, no one could tell you it was impossible. You’d just fail and fail and fail until you got it right.

Some how between being a superhero child and “growing up” someone takes away our cape. They tell us to do what we’re told, don’t follow your dreams, after all, superhero’s are made up, right?

WRONG!

Everyone has a superpower, everyone has something they are amazing at. If you don’t know what yours is, just try a different cape!

We’re all meant to do something super, nothing is actually impossible, we just like to believe what the critics say. Critics don’t change the world, superhero’s do.
Go tie that bed sheet around your neck, find your superpower.

Social Media Etiquette 101: how not to suck on Facebook

This is how i feel when you like your own posts

Last week we release episode 22 of the #InTheLab video series.

Social Media Etiquette, or what I call How Not To Suck On Facebook“. Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.

Do you follow me You should

Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.

How not to suck on facebook

 

it's-supposed-to-be-hard

Upset Because You Were Cut?

 

No successful person in history went though life without failure.

It’s not about how many times you’re knocked down, it’s about how many times you’re willing to get back up after you’ve been knocked down(I think Rocky said that). In competitive sports there’s bound to be cuts. The competition ends up being a driver, a motivator, a reason to stay after practice, a reason to show up early, a reason to go to more camps, a reason to get extra reps in every day.

Those who love competition aren’t phased by being cut.

Everyone’s been cut from something. I remember being cut from the Provincial Volleyball team, I wasn’t tall enough, well that and I had the vertical of a small Elephant. I was cut from Tier 1 hockey twice, I was cut from tier 2 hockey once. I played an entire year in the worst hockey division in Regina for my age group. The following year I played tier 1.

It doesn’t matter the hand you’re dealt in sports, it’s how you react. It’s your attitude, and yeah it matters when your teams winning but more importantly attitude matters most when things aren’t going your way. When the world seems like it’s against you. When you feel like all is lost and that failure this time may be fatal. That’s the moment when your attitude is tested, the weak usually don’t last. Giving up is easier than fighting.

Many kids give up after being cut, many people give-up when they face insurmountable odds.

Many people don’t see the beauty that comes with a hard fought battle. There’s something romantic about sports and the endless competition. When all odds are against you, and you still prevail. There’s something amazing about the upset by underdog. There is also something special about the underdog.

When you’re cut you’re the underdog. The odds are against you. No one expects you to rise up again, no one thinks you’ll do it. But the greatest stories in sports are always underdog triumphs. It happens all the time. A team or person against all common sense defies the odds and comes out victorious. That will never happen without the right attitude and the resilience to keep moving towards your goal no matter what.

 

So, are you going to complain about being cut, or are you going to start practicing more and start taking fate into your own hands?

it's-supposed-to-be-hard

What Are You Going to do With Your Time?

what are you going to do with your time?

Here’s a short video you have to watch. It’s an illustration using Jellybeans that puts into perspective how we organize our life and how much “free” time we really have.

So what are you going to do with your time on earth? 

Coaching Is Just Management Sped Up

Coaching is just management sped upWhen you coach you have to take in feedback and make decisions affecting other people in real time. You say one thing in the wrong tone and your team is turned off. Trust is lost. You have to be extremely careful in how you treat them at first, once you have trust though, it’s much easier to get them to buy-in to your system.

When you manage people in a business situation it’s very similar to a sports game with some obvious differences. The decisions you make as a manager will affect how your staff (team) view you in the future. If you’re a demanding asshole most of the time, your staff doesn’t have many reason to stick their neck out for you or really do the right thing for the company.

When you’re coaching you don’t have weeks to get things done, you have minutes. Generally you coach youth or kids much younger than you, who are less mature than you. You’re forced to abide by the nobler motive, you can’t argue, name call or act childish under any circumstance for fear of losing the trust of the team.

You see managers all the time who’ve lost the trust of their team. I like to ask managers what their staff would say about them behind their backs after several cocktails. If the answer is “not good” we have work to do. You can’t manage in a bubble, people talk, your reputation precedes you. It’s all to common these days to find disengaged staff and a leader who is completely delusional. It’s sad really.

I think the business community could learn a lot from coaches, especially management. Do you want to become a better manager? How about a better leader? Try coaching a team. You think motivation in the workplace is difficult, try convincing a bunch of 10 year olds to pay attention long enough to learn about Volleyball, that’s difficult.

Coaching forces you to be a leader, you get better by default. The more you try to learn to be a better coach, the better leader you end up being.

Coaching is the one area where the athletes provide instant feedback, you can look at the faces of most athletes and tell if they are enjoying practice or loathing it. That is a skill all on it own, I’m not good at it yet, but I’m learning.