I went on my Kindle the other day to buy the book “Neuromarketing”, I had heard about it in a podcast.  When I searched, I found it, but I also found a similar book.  A similar book with a perfect 5 star rating.

I purchased the book with the five star review.

I didn’t reflect on the purchase until after I started reading it and it evidently turned out to be a great book.  But what did I expect? The 13 people that purchased Brandfluence, loved it. 

Neuromarketing didn’t get the sale because the crowd told me that Brandfluence was better.

How many stars would your company get?  If people aren’t reviewing your services or products publicly yet, you can assume that soon they will.

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Tagged as: choice, Customer Service, future, Future thinking, rating your business, reviews, Strategy, word-of-mouth

About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

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