I went to Kip’s high school, we were on the K-team together. He was a leader back then and has grown exponentially since. I’ve always looked up to Kip, he has a brilliant marketing mind, a great personality, and he’s really fun, humble guy to be around. He runs 22Fresh and is a partner in Captive Audience. He’s a busy guy.
Kip was probably the first person from Saskatchewan to have Facebook, and he was on Twitter before I was. 11,538 likes on Facebook (as of March 11, 2012) and 5,070 follower on Twitter. I know what you’re thinking, holy $%&@!
I continue to use what Kip has done with 22Fresh as examples in presentations as a case study. Having a ‘cool’ brand in general is extremely difficult to achieve, let alone having a ‘cool’ company on Facebook. But 22Fresh never ceases to amaze us, from a racy video of how their bats are made to a shirt that says “Moon Fruit” on it.
Running time: 31:52
In this episode:
- Where and how did 22Fresh start?
- Who else is involved with 22Fresh?
- Where were the first 22Fresh pants made? (the answer will surprise you)
- What were the difficult aspects in the beginning?
- What is 22Fresh? “22Fresh is clothing that unapologetically wedges itself between sports and lifestyle.“
- Where do you get your ideas for shirts from?
- What the process to ensure you’re “on brand”?
- Who are the most famous people who’ve been caught in 22Fresh? (Michael Morse, Brice Harper, Darian Durant, Cabbie Richards)
- Every order on 22Fresh.com still comes through Kip’s phone. He see’s every purchase that’s made.
- How many different countries how you sold to?
- What do you do when sales are down?
- How have you changed your usage of Facebook over time?
- How do you treat Twitter differently over time?
- Facebook contesting and how people won ‘wood’.
- How do you balance running 22Fresh and being a partner on Captive Audience
- How much I paid to get Kip on the Podcast
- What advice would you give a young, budding entrepreneur?
- Who sticks out it your mind as a mentor or a leader you look up to?
- Will you ever create a “The Heckler” 22Fresh shirt?
- How many home runs did you hit last season in senior mens baseball?
- What the new 22Fresh app has to offer
22Fresh Website: www.22fresh.com
22Fresh on Twitter: http://twitter.com/22Fresh
22Fresh on Facebook: http://www.facebook.com/22Fresh/