Click here –>TMRP Episode #2 – Why would a car dealership use Social Media?

In this episode, the brilliant Mitch Gallant and I talk about how Capitol Ford (@CapitalFord) uses social media within their marketing mix.  Mitch heads up the online marketing for Capitol Ford.  Along with a star studded team, including @Kiley_G @theRealBernando and himself @mitch_4.

I grill Mitch on his best moment of 2011, how he manages Capitol Ford’s online marketing entities and his (questionable) opinions on mobile (said in a very sarcastic tone).  Also, Mitch tells how he prioritizes projects using a football field on the wall in his office, an amazing example of how to manage online projects when you want to implement everything you come across.  Near the end Mitch shares what he thinks the most important thing marketers need to focus on in 2012.

Finally, Mitch recommends some books to read for young, aspiring marketers, Unmarketing by Scott Stratten, Six Pixels of Seperation by Mitch Joel, All Marketers Are Liars by Seth Godin, The Thank You Economy and Crush it! by Gary Vaynerchuk.

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Tagged as: @CapitalFord, @Kiley_G, @mitch_4, @therealbernando, capital ford, capital ford lincoln, car dealerships, mitch gallant, Podcast, Podcasts, Regina, Saskatchewan, Social Media, the marketing revolution podcast

About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I consult, speak, facilitate and do project work on new marketing strategies (It's a cross between word-of-mouth and social media). I'm currently a working on a brand new marketing company and freelancing with a few special clients. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Follow me @JephMaystruck

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