Episode #9 – Who Tweets For The @ReginaPolice?

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Episode 9 – The Friendliest Twitter Handle in the World, The Regina Police

Regina Police on TwitterIn Episode 9, I have the pleasure of talking with Kaeli Madill, you probably know her better as, @ReginaPolice on Twitter or Regina Police Service on Facebook.  She’s absolutely brilliant.  She has a wonderful personality and her passion really shows in everything she does.  Talking to her in person, you instantly realize she loves her job, she’s fun, smart and really wants you to think of your Police force in a positive, friendly light.

I think this is such an interesting example of how to use Social Media for good, because Kaeli is putting a positive face on an organization that for as long as I can remember does not have a great reputation in the community.  I mean, how can you like the Police?  They are the law enforcers, they give you tickets and tell you what to do.  But every single one of those officers are people too.  They have feelings like the rest of us and I think Kaeli has changed the way I look at Police officers and the Police force in general.  They are now very much an integral part of our online community.  The Regina City Police are very lucky to have Kaeli on the force.  I absolutely love her motto for Social Media: “Be a human and don’t be a jerk.” Brilliant, simply brilliant.

Regina Police Service Facebook Page

Running Time: 43:40

In this Episode:

  • Where did Kaeli Madill start?
  • Where did you work before at the Regina Police?
  • Did Eric Hosie run over someone in a school zone?
  • Can we get away with Texting/Tweeting while driving?
  • How does the Police use Twitter?
  • Has Twitter been affective for the Police?
  • How does the Police use Facebook?
  • How does the conversation on Twitter and Facebook differ?
  • How did you get permission to Tweet and post on Facebook for the Police?
  • Do you know of any other Police force using Social Media like you are? (She gives some REALLY interesting examples here)
  • Her two overarching values of how Kaeli uses Social Media  (Be a human and don’t be a jerk)
  • What do you do when someone posts a negative comment?
    Regina Police Tweet to Me and Dan Bowman and Bart Soroka

    The Tweet that sold me on @ReginaPolice

  • How do you define success? (she gives an amazing answer)
  • Traditional “exposure” vs. Facebook “exposure” cost per 1000 impressions
  • “If we’re not talking about us, who is?” -Elizabeth Popowich

 

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About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

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2 Responses »

  1. Hi Jeph:

    I just listened to my first jephMAYSTRUCK podcast and what better inaugural journey than the Kaeli Madill @reginapolice interview! Loved it…partly because Kaeli is a “what you see is what you get” kind of gal and her genuine enthusiasm, compassion and generosity of spirit is what you get, whether you meet her in person, or converse with her on twitter. (Also loved it ’cause she said I’m brilliant…hahaha.) She is a great asset to our organization and helps the rest of our really nice human beings come across as nice human beings (who will arrest you if you are breaking the law…still gotta do the job, right?) Thanks for the nod and the exposure…we’ll try to keep her out of the “corporate kool-aid cupboard” so she stays gold.
    Cheers! E.

  2. Wow Elizabeth, thanks so much for the kind words. You’re obviously doing a lot of smart things over there, one of them is having Kaeli on the team. Even the fact that you took to time out of your day to comment on here tells me something about the Regina Police Service. Very cool to see.
    And yes please, no corporate Kool-aid for Kaeli (lets be honest, she’d probably spike it with some vodka or something before she took a sip!) Ha!

    Kaeli was an absolute pleasure to have on the Podcast and really does amazing things for the Regina Police on Twitter and Facebook. It will pay off in the future, you’ll see.

    Cheers, and thanks ever so much for listening.

    Jeph

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