SaskEnergy has put up billboards all over Regina about their latest offering. If you need a furnace you can get a loan from SaskEnergy for prime plus two percent. Seems like a normal billboard right? Wrong.
SaskEnergy obviously understands that many households are in need of a new high-efficiency furnace but can’t afford one. How do you help out low-income homeowners and create some goodwill for your organization without spending thousands of dollars? Offer an affordable method of obtaining a furnace. The two percent covers the cost of advertising and admin work so they are probably breaking even financially, but in the eyes of the community SaskEnergy looks great.
SaskEnergy went out to advertise their newest offer and came back with some goodwill. If only more of our crowns would set out to attach some goodwill to their advertising.
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About the Author
Hi, I'm Jeph. I love helping people make smarter business decisions. I consult, speak, facilitate and do project work on new marketing strategies (It's a cross between word-of-mouth and social media). I'm currently a working on a brand new marketing company and freelancing with a few special clients. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Follow me @JephMaystruck
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Great initiative. In my opinion the crowns shouldn’t be out to make a profit anyway – if a company can make a profit, it should be private.
If the crown’s weren’t out to make a profit, they would be NPO’s. Of course they should make a profit, it’s better for the economy.