Lottery Kiosk Choice Architecture

Jeph Maystruck September 07, 2010

I love reading about choice architecture over at the Nudge blog, I just happen to find a local example.

There are hundreds of lottery kiosks in Saskatchewan. Pretty much every gas station and convenience store offers lottery tickets. You wouldn’t think any of these places where you buy your lottery tickets differentiate at all but I found one.

At Superstore on Rochdale blvd. the lottery kiosk offers a small incentive to come check lottery tickets there. Usually when you check a lottery ticket and it isn’t a winner you throw it in the trash. At the Superstore lottery kiosk you put your name on the back of it and enter a draw for a prize. Doesn’t seem like much does it? But would you rather have no chance at winning the draw or at least a small chance? I know I’d take the latter.

In an industry that offers a commodity (something you can find anywhere for the same price) this lottery kiosk has created an incentive to become a repeat customers. Choice architecture is underrated and growing in importance.

What small incentive you could offer your customers so they’ll want to come back again and again?

Tagged as: architecture, Business, choice, choice architecture, incentives, lottery, lottery kiosk, Marketing, nudge, nudge blog, Rochdale Blvd., Saskatchewan, Strategy, Super Store, Superstore

About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck