If your job wasn’t to market your company anymore but to market a Super Hero instead, what would you change? What would you do differently? Try for a minute as a thought exercise to put yourself in the shoes of a Super Hero marketer.
Pick one, Batman, Ironman, Superman, Wonder-women or Wolverine, which ever you like, you are now their marketing manager. What does the super hero want out of this? (What is their goal?) Who’s your target? How can you get to them? How do you tell people about a Super Hero?
This shouldn’t be that difficult; after all it is a Super Hero right? The storey’s already “sticky” all you have to do is encourage it, right?
If all businesses were like this then we wouldn’t need to market them to the extent we do today. If the story’s good enough it will spread won’t it? Thus saving money on advertising. One could come to a conclusion that maybe you shouldn’t be focusing your efforts on marketing so much but on transforming your business into a Super Hero.