Every year for the past few years Google has been creating these “Year in Search” recap videos that are emotionally charged, a little funny, and for some reason most people on Youtube hate them. I can’t understand why, I love them! I get goosebumps when I watch them, probably because they are rehashing some of the most important events of that year, its a neat way of looking at where we’ve come from.
For a while last year I was showing the 2014 Google year in Review video and it got a great response. People would be tweeting about their goosebumps after watching. I use it to tell the story of the most important yet most overlooked part of your marketing strategy, search.
Social media will change, it always does. From MySpace to Hi5, and Facebook to Snapchat, it’s a never ending cycle. It’s hard to build a business around an ever changing platform. Do you know what doesn’t change? Search. Well I shouldn’t say “it doesn’t” change, because it does, it gets more and more valuable. As you use Google more and more it becomes easier and easier to navigate. From searching on your smartphones to voice commanded search, we love to search. Continue Reading