The Ultimate Question is one of those books you want every manager, CEO, VP or anyone remotely interested in making their business better to read. It really will change the way you think about customer feedback and the absolute best way to measure how you’re doing, not financially but by what your customers think about you. For decades we’ve had financial instruments to measure how a company was doing financially but never a gage on what your customers actually thought of you. The Net Promoter Score (NPS) is a method of using quantitative measurements to understand what your customers think of you in comparison to past results and even other competitors in the market place. Continue reading »
I met Roger Currie on the set of Access Communications “Talk of The Town” program. Roger had talked to Jack Shaw (President of Crown Shred & Recycling) he just so happened to tell Roger about the new style of marketing Crown Shred has adopted by using Social Media (they were a client of mine last year). Roger then invited me to talk Social Media on his show and a beautiful friendship was born.
I had a lot of fun on the show so I begged them to have me on again. Since then I’ve done several more shows and even shot a pilot to a show I can’t tell you about. HA! Continue reading »
Customer service > Advertising
Word-of-Mouth > Promotion
Engagement > Awareness
Permission > Interruption
Relevancy > Frequency
Actions > Impressions
Niche > Mass
Start marketing smarter.
Every month I want to share a podcast on here that I learned a lot from, this week is probably the best produced podcast out there. You’re going to love RadioLab.
The first podcast I ever listened to was RadioLab. It’s the podcast that actually made me enjoy listening to podcasts. Continue reading »
In the summer before my final semester of University, we had a Business Students Society retreat one Saturday. I’ll never forget the presentation we heard over lunch. The guest speaker, at the time was a finance prof from the faculty, Mr. Lorne Schnell. The message was based a lot on the book Built to Last (1997) by Jim Collins and Jerry I. Porras. It was about building a foundation, digging deep down to the core of why you’re doing what you’re doing (why were we on the business students society, and what did we want to create). Start with a foundation, set BHAGS and ensure you get the right people on the bus (from Collins next book, Good to Great).
After that presentation, it led us to the create of our motto for the year, inspire. It turned out to be a changing and very rewarding year on the BSS. Continue reading »
I’ve known Riley for a while now and have been working with him for at least three years. Riley has always struck me as a different kind of character. Wait, how do I put it….. Riley’s weird. He’s an extraordinary individual, I’ve always said he’s a brilliant artist. You won’t know exactly what I mean until you do a video with him and begin to understand why he so passionate about telling a story with film. Continue reading »