PS: if you can’t find your name right away, on a Mac hit Command F, a little search box will appear at the bottom of your browser, now you can search for whoever you wish. You’re welcome. Continue reading »
That’s why when you receive special treatment and your expectations are blown away, it stands out your mind and you’re apt to be more loyal to who ever treated you this way.
We were at a restaurant last night, being as loud as we usually are on a Saturday night. We received two warnings to quiet down from the manager of the establishment. Our reaction? We paid our bill and went to Earls instead for the remainder of the night.
We go to Earls a lot because of the way they treat us. We’ve never been given a warning (even though we’re almost always the loudest table there), they know most of us by name, and make an effort to do more than just serve us. Even though that’s all their job is, just to serve you food and drinks. If all they did was “just” serve food and drinks then Earls wouldn’t be such a popular establishment in Regina.
This isn’t a post about how great Earls is, it’s about how you treat your customers and if you’re consistently making an effort to exceed expectations.
No one expects to be treated special, but if you empower your employees and management to go above and beyond the regular level of service, you’re going to create a much different atmosphere.
We’ve all watched Al Gore’s An Inconvenient Truth and were inspired to begin worrying about what we we’re doing to the planet. Here’s the flip side, the side that the environmentalists don’t want you to see. It’s called The Great Global Warming Swindle. I found it to be enlightening. I’ll let you watch and form your own opinion.
I went on my Kindle the other day to buy the book “Neuromarketing”, I had heard about it in a podcast. When I searched, I found it, but I also found a similar book. A similar book with a perfect 5 star rating.
This week’s intriguing podcast is from one of the best story telling Podcasts in the World, it’s called “This American Life“. Hosted by Ira Glass, the This American Life Podcast is one of the highest rated podcasts on iTunes and one of my personal favorites. It doesn’t focus on business or marketing in general but more so great stories and even better story tellers. Every week there are different experts interviewed which makes for a very entertaining as well as educational podcast. Continue reading »