Before You Begin Advertising…

Remember, your “brand” is what we think it is, not what you tell us.  We form our opinion from what you do, not from what you “say” you do.

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Old Ads Start Cola Earlier

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This Lamb Sells Condo

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The Great Global Warming Swindle

We’ve all watched Al Gore’s An Inconvenient Truth and were inspired to begin worrying about what we we’re doing to the planet.  Here’s the flip side, the side that the environmentalists don’t want you to see.  It’s called The Great Global Warming Swindle.  I found it to be enlightening.  I’ll let you watch and form your own opinion.

Talks a lot about the documentary here as well

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Do People Write Reviews About Your Business? They Will…

I went on my Kindle the other day to buy the book “Neuromarketing”, I had heard about it in a podcast.  When I searched, I found it, but I also found a similar book.  A similar book with a perfect 5 star rating.

Neuromarketing book search Continue reading »

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This American Life’s – The Psychopath Test

psychopath-testThis week’s intriguing podcast is from one of the best story telling Podcasts in the World, it’s called “This American Life“.  Hosted by Ira Glass, the This American Life Podcast is one of the highest rated podcasts on iTunes and one of my personal favorites.  It doesn’t focus on business or marketing in general but more so great stories and even better story tellers.  Every week there are different experts interviewed which makes for a very entertaining as well as educational podcast. Continue reading »

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What Will Inevitably Happen To Your Business…

This will inevitably happen to your business, start preparing now.

Competition increases.  Growth stops, your business begins to flat line.  The CEO sends the marching orders “we need more sales!  Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.”  To the CEO’s surprise, nothing changes.  No one opens his “more frequent” newsletter.  We tune out his quirky but generic radio spot.  And anyone who’s reading Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention. Continue reading »

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Episode 20 – Being The Change You Want To See In The World – Featuring Thomas Le

Thomas-LeEpisode #20 – Being The Change You Want To See In The World – Featuring Thomas Le

Welcome to the fascinating mind of Thomas Le.  We met in third year university.  Thomas was getting his MBA and I was still a young party animal.  We stayed in touch when moved he to Saskatoon a couple years ago to take Law at the U of S.  Continue reading »

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