Where Do You Volunteer?

At Folkfest in Regina this past weekend I saw two girls a friend had recently hired to work for his company.  They were volunteering.

That struck me a mildly awesome.  There’s a 85%* chance that those girls are younger than you and they took it upon themselves to volunteer at Folkfest.

I told my friend about it and we agreed that that is a very positive attribute to possess, a willingness to volunteer.  It shows you care, that you’re not selfish (or a shellfish), that you believe in giving back, that you support local events/causes/entities that need your help.

How do you give back?


* – based on an estimated guess of the average age of my readers, 85% of them would be older than the girls mentioned above.

Post Divider

What To Do About Your Fear of Writing

Terrified of writing?  Most people are, that’s why it’s always good to remind yourself of why you go through with the arduous task of attempting to create masterpieces regularly.  I found this wonderfully inspiring quote on the fear of writing on Reddit.com, written by none other than Ira Glass himself.  Yes, the Ira Glass, you know the one who hosts Public Radio International’s This American Life podcast.  The podcast that has 1.7 million listeners.  He’s easily one of the best story tellers of our generation.  You must read this:

You need to write. That’s the only thing that will make your writing better. You’re afraid to write something that’s shit, that dishonors. But even Hemingway said, “The first draft of anything is shit.” It’s just a starting point. You have to get something down in the rough before you can perfect it.

Stories about your ancestors are what you should write. They engage your feelings because they mean something to you. You need to be emotionally engaged in your story. If you write about things that you don’t feel about, you won’t care about the material, and it will be gray, flat, and lifeless.

So start. Once you get your first draft, go back through and polish. Do it until you’re happy with it. Walt Whitman, the famous poet, started writing Leaves of Grass at 37, and kept rewriting it to perfect it until he died at the age of 72. You don’t have to publish it. You can keep it secret, and polish it until it shines with its own light.

But you have to get it on paper first. Here’s what will happen: You will write, and a lot of it will be shit, and you will worry that you’ll get run over a bus and someone will find it and know what a hack you are. But you ignore that inner perfectionist, because it’ll keep you rewriting the first paragraph until it’s perfect and you’ll never get anywhere. You keep going until its done. You write the whole thing. And then, when you’re finished, you read it.

You won’t be happy with it. You’ll cringe over the awkward sentences, the poor transitions, the pacing, blah blah blah. But you’ll find these moments of beauty captured in words, like poetry, alive and breathing. And you’ll move back a paragraph and build to that moment, and then the page will come alive, and you’ll feel the rhythm of the words and how their energy leads into the next moment. And you’ll struggle with the turn of a phrase that’s not just right until, with a twist here and a tweak there, you realize you’ve captured one of life’s secrets on the page, and you’ll glory in it. You keep going like that. And every time you do, you’ll feel your ancestors smile.

This is the way it’s done. This is the way that it’s always been done. Continue reading »

Post Divider

The Paradox of Your Target Market


The larger your target market the more customers you can service and a better chance to make a lot of money. Service a large number of people and you’re sure to be a success, you don’t want to leave anyone out or exclude anyone do you?  Create a product that the average person would like.  You’re sure to make a lot of sales selling an average product to average people, right?

(targeting the early and late majority is the largest, most profitable chunk of the curve but they are a difficult group to market to, for the most part they follow what the innovators and early adopters are doing.  As well you have much more competition in the early and late majority)


Pick the smallest possible niche you could possibly target and focus on them and them only.  Relentlessly seek feedback from your best customers and constantly figure out new ways to delight them.  If you consistently exceed expectations they will have to talk about you to others.  Never worry about the people who aren’t in your target market, you must exclude others to allow yourself time to treat the select few customers you do want to work with extra special.  Inevitably people will be offended, upset, and even pissed off at what you do, this is a sure sign you’re on to something.

(targeting the innovators of your target market is difficult but if done properly, very profitable.  Remember, the late majority follows the early majority, the early majority follows the early adopters, and the early adopters follow what the innovators do.  Focus your efforts on the innovators and over time it will be exponentially)

You can only pick one strategy, choose wisely.


Post Divider

4th Annual KidSport Coveted Cup 2012

Coveted Cup 2012 - Opening Day

This year marks the 4th annual Coveted Cup in Regina, on July 27th, this three day sports competition founded by Trevor Galon, begins.  32 guys will be competing in the three day grueling event, consisting of a home run derby Friday night, two-on-two beach volleyball Saturday morning, doubles tennis Saturday afternoon, and ends off with golf on Sunday.

The teams are randomly put together a week in advance in the annual (stressful) Coveted Cup draft.  Whoever raised the most money for KidSport gets last pick of a partner.  The people who raised the least amount of money pick first.  You want last pick of a partner to ensure you’re not stuck with a dud.  Arguably the most important part of Coveted Cup.

It has evolved a lot in the past four years.  Here’s a post I did about Coveted Cup in 2012, The second Annual Coveted Cup

We also host a Cabaret Saturday night at Pure, all proceeds going to KidSport.

How much money is raised?  We’re already just under 10K for KidSport.  Pretty freaking awesome if you ask me.

Coveted Cup 2012

So the teams this year were:

Team A: Trevor Galon (@TRPGalon) / Jeffrey Maystruck

Team B: Jason Galon / Dan Morin

Team C: Andrew Rink (@Andrew_Rink) / Mark Tran

Team D: Jordan Snitzler / Justin Bozak

Team E: Justin Lausch (@bigpapalausch) / Colter Wood (@colterwood)

Team F: Derek Wu (@DerekWu) / Chad Richardson (@CRichy29)

Team G: Scott Dombowsky / Grant Sellinger

Team H: Robbie Findlay / Matt Solomon

Team I: Mike Distasi (@Di_Stasi) / Ben Matheson

Team J: Curtis Wong / Nick Mazurak (@nmazurak)

Team K: Adam Reiser / Critter Hebert

Team L: E dubb / Trevor Isaac

Team M: Chris Yang (@AdsparkComm) / Ray Derges (@rayderge)

Team N: Jono Distasi (@jonathondistasi) / Matt Badger (@matt_badger)

Team O: Trevor Tidridge (@Ttidridge) / Trevor Rhodes (@rhodes0t)

Team P: Brock Findlay / Robbie McLellan (@panfacerobbie)

Post Divider

Who To Follow? The Top Tweeters on Twitter in Saskatchewan *Updated*

twitter-follow-meLast year the Top Tweeters on Twitter in Saskatchewan turned out to be a hit, this is the follow up.  The original people from that list are on here, some with updated notes (insert evil laugh).

PS: if you can’t find your name right away, on a Mac hit Command F, a little search box will appear at the bottom of your browser, now you can search for whoever you wish.  You’re welcome. Continue reading »

Post Divider

No One Expects Special Treament

That’s why when you receive special treatment and your expectations are blown away, it stands out your mind and you’re apt to be more loyal to who ever treated you this way.

We were at a restaurant last night, being as loud as we usually are on a Saturday night.  We received two warnings to quiet down from the manager of the establishment.  Our reaction?  We paid our bill and went to Earls instead for the remainder of the night.

We go to Earls a lot because of the way they treat us.  We’ve never been given a warning (even though we’re almost always the loudest table there), they know most of us by name, and make an effort to do more than just serve us.  Even though that’s all their job is, just to serve you food and drinks.  If all they did was “just” serve food and drinks then Earls wouldn’t be such a popular establishment in Regina.

This isn’t a post about how great Earls is, it’s about how you treat your customers and if you’re consistently making an effort to exceed expectations.

After all…

No one expects to be treated special, but if you empower your employees and management to go above and beyond the regular level of service, you’re going to create a much different atmosphere.

Post Divider