Real-Estate Agents on Twitter

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You know what really grinds my gears?  When people try to sell something on Twitter. A growing culprit of this? Real Estate Agents.  No, they’re not the only ones but why do they insist to put their listings on Twitter?  Does anyone else tweet about their products including the price?   Have you ever sold a house via Twitter?  It just seems ineffective and lazy.

There are many different things you can do on Twitter I just don’t think selling or bragging about the thousands of houses you sold last week are giving the best impression to your followers.

So what could you be doing on Twitter?  Offer me something no other Real Estate Agent can.  How about you tweet your favorite Real Estate blog post each day.  Offer me housing tips that will help me save money or time.  Offer me your expert advice on buying a house, get into detail and really create a digital asset that can help many other people in the Regina market.  Forget selling houses for a day and help others with whatever it may be they are tweeting about.  There are many options of what you can do on Twitter, just don’t try to sell me a house.

Finally, here is an example of a Real Estate agent who got creative with a video camera and offered something different to his followers (click the picture to watch the video):

Twitter is not a one way communication medium, it’s a conversation medium, use it wisely.

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About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

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8 Responses »

  1. Great article. I think that you have a fair point about real estate agents and them trying to sell properties on twitter.

  2. I 100% agree with you Jeff. In my opinion, many agents join twitter because they’ve heard it’s the holy grail, then start posting their listings, thinking they’re going to find more buyers/sellers. They’ll be quite surprised to find that very few people will browse their listings and end up complaining about how twitter doesn’t work.

    Truth be told, twitter is a relationship-building tool. NOT a sales tool. These relationships take time and require continuous engagement, rather than popping in every time you have a listing. Prove to the rest of the community that you’re not a robot and people will start to follow you.

    Any person with sales experience should know it’s all about the relationship, and I find it surprising that many agents forget this when joining twitter.

  3. Jeff,

    Awesome discussion you’ve sparked here. The points you and Brandon have addressed are the reasons why I would think about subscribing to Twitter. The reason why I am not on it is there are many more people like those Real Estate agents who just don’t ‘get’ social media.

    You and Brandon both discuss the human interaction required prior to sending out the first tweet. The level of two way communication occurred in person and has been built to a point where the relationship can be maintained with a message that is 140 characters or less.

    Trying use Twitter to send out mass messages to people about houses that recently hit the market is ineffective and lazy. It becomes ineffective when people ignore the message being sent; we call it spam in the IT field.

    At this point in time, I will maintain the communications methods that I currently use, although a bit of influence from some more social network savvy individuals may push me over the edge and adopt Twitter. In the mean time, I’ll continue being an internet luddite circa 2004.

  4. I would like to exchange links with your site jephmaystruck.com
    Is this possible?

  5. Sure! Send me the best post you have, I’m interested!

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