Your website is the story you want to tell the world. Do you have a purpose for each page on your site? Do you know who your intended audience is? What are you trying to convince them of when they visit your site? If you can’t answer these questions it becomes blatantly obvious when we view your site.
For the past five years the Paul J. Hill School of Business at the University of Regina has entered the JDC West competition. JDC West is the largest student run academic case competition in Western Canada which includes prestigious schools such as the University of Alberta, Asper School of Business, and Sauder School of Business. The complete list can be found here.
The Paul J. Hill School for the past three years have finished in second place. This is no small feat by any means and it truly shows the quality of students that the school is producing. For reasons beyond my comprehension you can’t find a link on the School’s website to this competition. Not just a second place finish, they also raised $21,390.12 for charity and the faculty is more concerned with course offerings? Something is awry. If I want to find out about programs offered I’ll search for them, they don’t need to be the first things I read.
For future reference; whatever you’re amazing at, whatever your organization’s claim to fame is, whatever you can do better than everyone else, please tell me on your home page or soon after I enter your site. I guarantee you’ll impress your audience much more by doing this than putting what YOU think SHOULD be on the site.
Congratulations to the 2010 JDC West team, you truly have achieved something astounding.