Stats You Didn’t Know About The Marketing Industry

From the Ad Age Annual 2011 report from the Ad Age DataCenter

In January of 2009 Ad Agency revenue experienced it’s sharpest decline since Ad Age starting recording agency revenue in 1944.

In 2010 the Internet overtook Newspapers as the number two ad medium behind television.

US Ad agency’s bottomed out at a 16 year low for employment in January of 2009, in 2010 agency’s added 9,200 jobs.

Media revenue declined in 2009 for the first time since Ad Age began ranking media company revenue.

14 of the 100 largest US media companies went through chapter 11 bankruptcy reorganization between 2009 and 2010.

1 in 8 jobs in the media industry are at a digital media company or web portal.

Globally the market to watch is China, the 4th largest advertiser in the World as of now.  Who is the largest advertiser in China? Proctor and Gamble.

More Buicks are sold in China than in the United States

In 2010 the top car manufacturer in the United States was Ford, General Motors came in second and Toyota was third.

To find more stats like these visit the Ad Age DataCenter Annual 2011 Report.  A lot of great insights from the folks over their at Ad Age.
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