On September 16th the Executing Social Media conference will be held in Regina at the Queensbury Convention Centre. Now I may be a bit biased but I think they have a great lineup of speakers. Some locals and some from abroad all taking about our favorite topic, online media.
Besides myself the list of speakers includes:
Kip Simon – President, 22 Fresh
Mike Klein Senior Online Communications Strategy at University of Saskatchewan
Philippe Leclerc, Interactive Communications Manager at the City of Regina
Adam Herstein - Partner, Pitblado LLP
Doug Walker - President, WebWalker
Ryan Lejbak – CEO & Co-Founder, ZU
To see all the speakers and presentation outlines click here. Let me know if you are attending as we may organize a small Tweet up the night of the conference.
Photo Credit: Hubspot.com
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Martin Lindstrom is a fascinating individual, he did a seven million dollar marketing study on the brain and wrote a book about it; Buy-ology: The Truth and Lies About Why We Buy. I encourage you to read it but what got me thinking was a recent podcast put on by Duct Tape Marketing’s John Jantsch. Talking with Mr. Lindstrom, they simplified it down to semantic markers. Lindstrom says, “Semantic markers are like a slap on the chin” in a negative or positive way. Our subconscious makes most of the decisions for us so brands should be trying to create these subtle markers in our minds. Lindstrom goes on to say that small companies should be taking advantage of semantic markers to get a lot of value out of the marketing effort with very little effort.
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