Customer service > Advertising
Word-of-Mouth > Promotion
Engagement > Awareness
Permission > Interruption
Relevancy > Frequency
Actions > Impressions
Niche > Mass
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Tag Archive for ‘Advertising’ 
6 Ways to Use QR Codes That Are Actually Useful
I actually don’t know why the QR Code debate still continues. Any half minded marketer can see it’s not a major break through, game changing technology or even remotely worth the amount of attention we’ve put towards these ugly boxes. Having said that…
I will admit that they are actually quite useful if you’re creative enough. There I said it, happy?
10 Quotes From The New Marketing Text Book – “Brand Against the Machine”
Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.
John Morgan has a way of telling it like it is. A very down-to-earth, thought provoking read. The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content. It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot. You’re going to learn what branding means in 2012 and beyond. If you want to be relevant in the marketing industry in the next five years you better read this book. I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time.
Casestudy: How a Babyboomer Buys a Vehicle
My Father is a baby boomer, he has no brand preference to vehicle (see next sentence) and he loves his cars. In the past ten years my he has driven a Nissan, Infinity, Honda, BMW and recently he went out to find a truck.
The Smartest Marketing Book Ever Written
The book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic. His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing. I really think everyone should read it. Take the quiz to see if you’ve been Brandwashed. I’ve listed some highlights from the book to show you how much you’ll learn.
