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No One’s Listening, Get Over It

No one's listening, get over it

If you’re not selling as much as you think you should be, or your business isn’t doing as good as it should be, stop trying to tell more people about yourself. Stop trying to yell louder than everyone else, stop trying to make more commercials about yourself. No one cares about your business.

Your business isn’t growing, not because people don’t know about your company, your business isn’t growing because you’re not willing to sacrifice what really matters to make your organization what it could be.

If you think all you need to do is tell more people about what you’re doing you’re missing the point. If you have to tell people about what you’re selling it’s not going to scale and you aren’t going to experience the growth you want. If you can change your product or service to make it SO incredibly valuable that other people want to share it without you there, you’ve done it.

The new marketing is changing your service offering based on the feedback received from customers and employees to cater to them more effectively over time.

No one’s listening, get over it. Start creating a better message.

Stop trying to shout louder than your competition and start creating something worth shouting about.

Are Newspapers Dying?

WhoKilledTheNewspaper-The Economist

Are Newspapers Dying?

Warren Buffet doesn’t seem to think so, buying up some 60 odd papers in the past two years. He’s not alone either, other billionaires as of late have been splurging on traditional print media companies like Takeru Kobayashi at a hotdog eating contest.

So the obvious question is, why?

Buffett thinks it has to do with a monopoly on local news. People will always need their news, off or online. As long as local Newspapers can focus on the local news he think they’ll be just fine.

Amazon’s founder, Jeff Bezos’ just purchased the Washington Post for $250 million. From Fastcompany: “Observers were surprised when the Amazon Chief purchased the prestigious-and ailing-Washington institution, but history shows that sometimes buying a media property is like buying a boat.”

So now rich people to show off, instead of buying a yacht, mansion or real estate, they’re buying newspapers.

The Boston Globe was sold to John Henry, owner of the Boston Redsox for $70 million. If you think that’s a lot, to put it into perspective, the New York Times Co. purchased the Boston Globe in 1993 for $1.1 billion. The return on that investment is breathtakingly horrible.

And a little closer to home, the Leaderpost, as of May 14th along with many other of Post Media’s entities have gone  subscription fee after you’ve read your 10th article for free. I’d be curious to see the numbers of people subscribing to the online Leaderpost, again, I don’t necessarily think the Leaderpost is in trouble. People need their news. And people want to trust the source for their local news. I can see the Leaderpost online entity being a very value online publication for little ol booming Regina. As Warren Buffett says, “as long as they stick to delivering local news that readers can’t find anywhere else.”

It’s going to be a rocky road ahead for the Leaderpost, Washington Post, and Boston Globe, Google is set to make more revenue than the entire U.S. print industry combined.

Google Rakes In More Ad Dollars than All Print Media

Image Source: Google Rakes In More Ad Dollars Than U.S. Print Media

Looking at this graph it’s hard not to think Newspapers could be dying faster than we think, that’s trusting that this graph is 100% true as well. 😉

What do you think? Will Newspapers disappear? How would you go about saving them?

Before You Begin Advertising…

Remember, your “brand” is what we think it is, not what you tell us.  We form our opinion from what you do, not from what you “say” you do.

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controdictory-ad-placement

Old Ads Start Cola Earlier

Old advertising-blow-it-in-her-face

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This Lamb Sells Condo

dream-holiday-bad-advertising

 

What Will Inevitably Happen To Your Business…

This will inevitably happen to your business, start preparing now.

Competition increases.  Growth stops, your business begins to flat line.  The CEO sends the marching orders “we need more sales!  Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.”  To the CEO’s surprise, nothing changes.  No one opens his “more frequent” newsletter.  We tune out his quirky but generic radio spot.  And anyone who’s reading Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention. Read more

What Has Changed About Marketing?

Customer service > Advertising

Word-of-Mouth > Promotion

Engagement > Awareness

Permission > Interruption

Relevancy > Frequency

Actions > Impressions

Niche > Mass

Start marketing smarter.

Tim Hortons QR Code survey

6 Ways to Use QR Codes That Are Actually Useful

QR Code Cartoon Brand Camp by Tom FishburneI actually don’t know why the QR Code debate still continues.  Any half minded marketer can see it’s not a major break through, game changing technology or even remotely worth the amount of attention we’ve put towards these ugly boxes.  Having said that…

I will admit that they are actually quite useful if you’re creative enough.  There I said it, happy?  Read more