You want to share the experience.
When you hear someone is having a keg party the host of it does not have to try to get you to come. She doesn’t have to sell you on the party, she doesn’t have to advertise to get people to come. The keg sells the party. No one wants to miss a Keg party.
Great products are much like keg parties–you want to tell others about them. They are not your regular products; they are different in some special way. Clever advertising doesn’t need to be used to sell them. A large part of your budget doesn’t need to go towards “branding”.
How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?
Listed below are the best Super Bowl ads of 2011. I also included the Google search results (from last night and this morning) to get a marginal understanding of which ads are being talked about more than others. I searched every brand with “2011 superbowl ads” in the search criteria. EXAMPLE: “Budweiser 2011 super bowl ads” If a commercial didn’t make this list let’s just say they don’t consider me their target audience.
From the Ad Age Annual 2011 report from the Ad Age DataCenter 
