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The Riskiest Thing We Can Do

From Mitch Joel’s new book CTRL ALT DELETE he uses this quote from Seth Godin. I love it. Being more average isn’t going to get you anywhere. Being like everyone else won’t work. You must be different.

Seth-Godin-Quote-You-don't-win-by-being-more-average-than-other-people-in-your-industry

“You don’t win by being more average than other people in your industry.
You don’t win by being more compliant than your fellow co-workers.
Being more obedient at what you do every day is not going to make you more indispensable.
What makes someone indispensable is that they do something that other people can’t do.
We go to work every day trying to not do that. We go to work trying to be just like everyone else, because that feels safe. In today’s economy, and for the foreseeable future, that’s the riskiest thing we can do.”

For more quotes check out this post here:

17 Lessons (Quotes) on Strategy, Leadership, and Advertising
Best Business & Marketing Quotes of 2012
11 Facts You Need To Know About Your Brain

 

 

 

Tom Brady in Pink

It’s What Your Non-Profit is Missing: A Social Object

We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).

A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about.  If it’s interesting enough that you want to share it with someone then it’s a Social Object.  And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary? Read more