Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
Tag Archive for ‘Billboards’ 
The Second Bridging the Media Gap Award
The ‘Bridging the Media Gap’ award goes to organizations that are utilizing online media in conjunction with their traditional media campaigns.
Our first winner was Domino’s Pizza with the “Show Us Your Pizza.com” television commercial.
The Second Bridging the Gap Media Award goes to:
Unexpected TV.com for a billboard advertisement in Regina that is just a URL and a picture. Normally I still wouldn’t look up a site that I saw on a billboard, but a banner ad on a local site displayed the same picture. It was fate, I had to see what Unexpected TV.com was.
It’s a Travel Manitoba initiative featuring and assortment of videos on places in Manitoba you rarely get to see, and I think it’s smart. It allows the viewer to see a completely different side of Manitoba, focusing on the extraordinary vacationing destination. I even took it a step further to see how easy it would be to book a vacation in one of these exotics Manitoba getaways featured in the videos on the site (I didn’t actually book one) but the process to do so was quite simple.
Congratulations Travel Manitoba, you look good!
Sexist? or Smart Advertising?
This ad has been creating controversy in the media this past week and for good reason. Originated on the CBC Canada website, the article talked about the condo developer taking the ad down and offering a formal apology as well as the agency that created them offered an apology but the comments on the article are much more interesting than the article itself, I have quoted a few below.
“They are sexist, tasteless and old-fashioned. They will attract the wrong sort of people who think this sort of thing is okay.”
“has anyone ever heard of this popular slogan: SEX SELLS”
“I don’t know about the rest of you… but I’m not wasting any of my 25 year old scotch on a 25 year old Blonde.”
“The ads don’t appeal to me. But you have to be pretty uptight to let these harmless ads bother you. Wil Knoll says he wouldn’t want to be in a room with people who thought it was a great ad. I don’t think I’d want to be in a room with Wil Knoll.”
From Twitter:
@Jaynauta: I bet the goal of that condo ad was to cause I huge uproar. I’m a guy
The Digital Billboard Formula
Have you noticed an increasing trend in your city with these digital billboards? Animation on an illuminated sign offering state of the art advertising, sounds like the future doesn’t it? Hardly. If you haven’t noticed, these signs are popping up all over the place, a friend and I counted off the top of our heads how many there are in Regina, sixteen. (to see them all click here) sixteen billboards all claiming to offer thousands of “views” per day depending on the location.
With the city being saturated with these digital boards paired with the difficulty to measure their effectiveness, paying clients to fill the spots are becoming sparse. So who’s advertising on these boards? The surrounding businesses. Count the next time you’re at a red light how many ads show up that are for business in the vicinity of the sign. It’s astounding.
So if the sign owners aren’t making the money and it’s still not a good medium for your company to buy time on, who wins? Obviously the sign manufacturer’s stock is rising.
Now I would hate to complain about this phenomenon without offering a solution. If you still want one of these signs we put together Continue Reading
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