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The Riskiest Thing We Can Do

From Mitch Joel’s new book CTRL ALT DELETE he uses this quote from Seth Godin. I love it. Being more average isn’t going to get you anywhere. Being like everyone else won’t work. You must be different.

Seth-Godin-Quote-You-don't-win-by-being-more-average-than-other-people-in-your-industry

“You don’t win by being more average than other people in your industry.
You don’t win by being more compliant than your fellow co-workers.
Being more obedient at what you do every day is not going to make you more indispensable.
What makes someone indispensable is that they do something that other people can’t do.
We go to work every day trying to not do that. We go to work trying to be just like everyone else, because that feels safe. In today’s economy, and for the foreseeable future, that’s the riskiest thing we can do.”

For more quotes check out this post here:

17 Lessons (Quotes) on Strategy, Leadership, and Advertising
Best Business & Marketing Quotes of 2012
11 Facts You Need To Know About Your Brain

 

 

 

What’s Your Zero Moment of Truth?

zmotI think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:

Winning the Zero Moment of Truth by Jim Lecinski Read more

The Ultimate Question

The Ultimate Question 2.0 bookThe Ultimate Question is one of those books you want every manager, CEO, VP or anyone remotely interested in making their business better to read.  It really will change the way you think about customer feedback and the absolute best way to measure how you’re doing, not financially but by what your customers think about you.  For decades we’ve had financial instruments to measure how a company was doing financially but never a gage on what your customers actually thought of you.  The Net Promoter Score (NPS) is a method of using quantitative measurements to understand what your customers think of you in comparison to past results and even other competitors in the market place. Read more

How Do You Create a Visionary Company?

built-to-last-bookIn the summer before my final semester of University, we had a Business Students Society retreat one Saturday.  I’ll never forget the presentation we heard over lunch.  The guest speaker, at the time was a finance prof from the faculty, Mr. Lorne Schnell.  The message was based a lot on the book Built to Last (1997) by Jim Collins and Jerry I. Porras.  It was about building a foundation, digging deep down to the core of why you’re doing what you’re doing (why were we on the business students society, and what did we want to create).  Start with a foundation, set BHAGS and ensure you get the right people on the bus (from Collins next book, Good to Great).

After that presentation, it led us to the create of our motto for the year, inspire.  It turned out to be a changing and very rewarding year on the BSS. Read more

If You Can Fill in The Blanks, You Don’t Need a Strategy…

We started our business because  ____________ and we will standout in our industry because we believe ____________ . (Start With Why by Simon Sinek)

We will create ____________ market space in our industry to secure our Blue Ocean. (Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim) Read more

How Can We Expect Students To Love Reading?

If we forced kids to play boring video games all through school and into University they probably would hate video games when they graduate.

If we forced kids to play boring sports all through school and into University they probably would hate sports when they graduate.

How can we expect kids students to love reading when we’ve forced them to read boring textbooks all their lives?