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We believe there's nothing impossible-made with love

New Sticker Day!!!

We believe there is no perfect donut, just perfect 'donuts'

Inspired by the Malcolm Gladwell Ted Talk on Spaghetti sauce. We find ourselves more and more focused on perfection, the perfect ________. The problem is, perfect doesn’t exist, there are only many types of amazing, but no perfect.

This goes for donuts too obviously.

you are won der ful

Just a subtle reminder that you are wonderful. You’re supposed to stick this sticker somewhere you’ll see it every day.

You're sweeter than cream soda

Again, “complimentary” stickers. Yes they’re free but they also compliment you!

We believe there's nothing impossible-made with love

Kind of a mantra around our office. Don’t hang around people who believe in absolutes, and don’t believe it when people say something is impossible. They are lying.

10 Quotes From The New Marketing Text Book – “Brand Against the Machine”

brand-against-the-machine-bookcover

Brand Against the Machine by John Morgan should be a mandatory marketing textbook read by all business students and marketers.

John Morgan has a way of telling it like it is.  A very down-to-earth, thought provoking read.  The chapters are written in bite sized chunks, an easy book to get through, but that doesn’t mean it’s light in content.  It was published in November of 2011 so the case studies he uses are very relevant and he shares a lot.  You’re going to learn what branding means in 2012 and beyond.  If you want to be relevant in the marketing industry in the next five years you better read this book.  I’d follow John Morgan, he’ll be one of the leading authority’s on branding for a long time. Read more

Price Is a Calculation; Value Is a Feeling

Price is determined by an executive or a management team.  They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.

Value is the feeling every customer and potential customer puts on the product or service provided.  Do not confuse value with price. Read more

Is Your Brand a Ford or a Porsche?

This is a guest post written by Brin Werrett from RockStar Homes.

Successfully sell your brand and your products will sell themselves.

Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products. Read more

11 Things You Can Do Right Now To Improve Your Online Brand

Google Places

  1. Write a review for a book you read on Amazon.
  2. Claim your company’s Google Place Page. Read more

We Don’t Have an Awareness Problem, We Have a Marketing Problem

Old school radioA client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail.  My client has already told her he does not want to use radio.  The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses.  Radio?  Really?  REALLY?

This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem.  The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale. Read more