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What Have I Been Up To At Strategy Lab?

Get a website that turns visitors into customers

Well I’m glad you asked! We’ve been busy working away on project like the Prairie Spruce Commons Cohousing Project (a first of it’s kind in Regina). We’ve been doing some fun work with KSP Technology that involves potlucks and Nerf gun fights.


Also made friends with a Saskatoon local grocer called SaskMade Marketplacejust another ridiculously cool story of a home grown Saskatchewan business. Born and raised in Saskatoon. They’re big supporters of supporting local, helping grow our community and sourcing many other Saskatchewan based companies. They do these amazing corporate gift baskets that include all Saskatchewan wares. Pretty sweeet!!

And we’ve had the pleasure of working on one of the coolest projects we’ve ever been a part of, it’s called “4 to 40“. Yup, 4 to 40, that’s the amount of hours you need to hire someone for to be considered an “inclusive employer”.

4 to 40 – A New Partnership from Strategy Lab on Vimeo.

It’s a project we started working on with Sasktel, the University of Regina Campus For All Program and Creative Options Regina (COR).

I am still on the Alumni Board, and have gone from just being on the Regina Volleyball Club board to President this year. I have a vision to grow Volleyball in this city and province, taking ownership is the only way I know how to create change. (actually I just complained too much and when you complain too much in a no-for-profit you end up doing the work). Brandon just put a website together for the Regina Volleyball Club. See below.

RVC's brand new website

We’ve been busy! Possibly another conference in Regina coming up soon too. We need to follow up what we did last year in #Awesome13 (How to be Awesome Online). We’re thinking How to be Awesome Offline in an Online World”. Counterintuitive I know. Deep right? That’s what we were going for.

Our province is on a growth spurt right now and it’s amazing to see. We also filmed a few new videos for our marketing page (you can thank Brandon for that).

Enough about me. how he hell have you been?!?

 

Find a bunch of Strategy Lab’s Resources here:

Remarkably amazing videos you need to watch | Strategy Lab Video’s page | Jeph’s Speaking page

6 Parables of Business Strategy

beautiful women

I found these a while back, I didn’t write them but they are gems of business advice.

Parable 1:
A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbor.
Before she says a word, Bob says, “I’ll give you $800 to drop that towel.” After thinking for a moment, the woman drops her towel and stands naked in front of Bob After a few seconds, Bob hands her $800 and leaves.

The woman wraps back up in the towel and goes back upstairs. When she gets to the bathroom, her husband asks, “Who was that?”
“It was Bob the next door neighbor,” she replies.
“Great!” the husband says, “did he say anything about the $800 he owes me?”

Moral of the story :

If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure.

Parable 2:
A priest offered a Nun a lift. She got in and crossed her legs, forcing her gown to reveal a leg. The priest nearly had an accident. After controlling the car, he stealthily slid his hand up her leg.

The nun said, “Father, remember Psalm 129?” The priest removed his hand. But, changing gears, he let his hand slide up her leg again. The nun once again said, “Father, remember Psalm 129?” The priest apologized “Sorry sister but the flesh is weak” Arriving at the convent, the nun sighed heavily and went on her way. On his arrival at the church, the priest rushed to look up Psalm 129 It said, “Go forth and seek, further up, you will find glory.”

Moral of the story:

If you are not well informed in your job, you might miss a great opportunity.

Parable 3:
A sales rep, an administration clerk, and the manager are walking to lunch when they find an antique oil lamp. They rub it and a Genie comes out.
The Genie says, “I’ll give each of you just one wish.”
“Me first! Me first!” says the admin clerk. “I want to be in the Bahamas , driving a speedboat, without a care in the world.”Puff! She’s gone.
“Me next! Me next!” says the sales rep. “I want to be in Hawaii , relaxing on the beach with my personal masseuse, an endless supply of Pina Coladas and the love of my life.”

Puff! He’s gone.

“OK, you’re up,” the Genie says to the manager. The manager says, “I want those two back in the office after lunch.”

Moral of the story:

Always let your boss have the first say.

Parable 4:
An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him,

Can I also sit like you and do nothing?”
The eagle answered: “Sure , why not.”
So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.

Moral of the story:

To be sitting and doing nothing, you must be sitting very, very high > >> up.

Parable 5:
A turkey was chatting with a bull. “I would love to be able to get to the top of that tree,” sighed the turkey, “but I haven’t got the
energy.”
“Well, why don’t you nibble on some of my droppings?” replied the bull. “They’re packed with nutrients.”
The turkey pecked at a lump of dung, and found it actually gave him enough strength to reach the lowest branch of the tree. The next day, after eating some more dung, he reached the second branch. Finally after a fourth night, the turkey was proudly perched at the top of the tree.
He was promptly spotted by a farmer, who shot him out of the tree.

Moral of the story:

Bull might get you to the top, but it won’t keep you there.

Parable 6:
A little bird was flying south for the Winter. It was so cold the bird froze and fell to the ground into a large field. While he was lying
there, a cow came by and dropped some dung on him. As the frozen bird lay there in the pile of cow dung, he began to
realize how warm he was. The dung was actually thawing him out! He lay there all warm and happy, and soon began to sing for joy.

A passing cat heard the bird singing and came to investigate. Following the sound, the cat discovered the bird under the pile of cow dung, and promptly dug him out and ate him.

Morals of the story:

(1) Not everyone who shits on you is your enemy.
(2) Not everyone who gets you out of shit is your friend.
(3) And when you’re in deep , it’s best to keep your mouth shut!

What Will Inevitably Happen To Your Business…

This will inevitably happen to your business, start preparing now.

Competition increases.  Growth stops, your business begins to flat line.  The CEO sends the marching orders “we need more sales!  Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.”  To the CEO’s surprise, nothing changes.  No one opens his “more frequent” newsletter.  We tune out his quirky but generic radio spot.  And anyone who’s reading Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention. Read more

What’s Your Zero Moment of Truth?

zmotI think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:

Winning the Zero Moment of Truth by Jim Lecinski Read more

There Are Only Two Types of Companies

First are the companies that make bad profits and are still in business in spite of themselves.   They may have a monopoly, they may have an oligopoly, they may have been around for years, they may have a government mandate that keeps them in business.  They force people to pay with long-term contracts, hidden fees and short-term incentives.  They don’t care about your business, they care about the invoiced amount, the automatic withdrawal, the credit card swipe, that’s all.  The goal is to make more by doing less.

The second are the companies who are trying to grow.  Companies trying to grow can’t afford having people spreading bad word-of-mouth.  These companies care about what every customer thinks of them and tries to continuously reinvent themselves to exceed customer expectations again and again.  They want to know when they screw up, so they can fix it.  Because how else will you grow?

If you know customers are unhappy after they’ve signed a contract or bought what you’re selling, do you think your company is setting itself up for long term growth?

Hint: Not all organization need to grow or have happy customers, that’s of course if external pressure doesn’t force the entire industries to change.

How Do You Create a Visionary Company?

built-to-last-bookIn the summer before my final semester of University, we had a Business Students Society retreat one Saturday.  I’ll never forget the presentation we heard over lunch.  The guest speaker, at the time was a finance prof from the faculty, Mr. Lorne Schnell.  The message was based a lot on the book Built to Last (1997) by Jim Collins and Jerry I. Porras.  It was about building a foundation, digging deep down to the core of why you’re doing what you’re doing (why were we on the business students society, and what did we want to create).  Start with a foundation, set BHAGS and ensure you get the right people on the bus (from Collins next book, Good to Great).

After that presentation, it led us to the create of our motto for the year, inspire.  It turned out to be a changing and very rewarding year on the BSS. Read more