Most people ca
n make a plan. As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.
Tag Archive for ‘Business’ 
Your Business Plan is Worthless
It’s the ROI Stupid!
Still feeling lost in the whole ROI of your online marketing? Still believe you can’t measure it? Actually, measurement is one of the fundamentals of online marketing strategy, once you understand “how to”, you can instantly and continuously improve your efforts. Read on…
You must understand the ROI equation of your online strategy, or face dire consequences.
Love Your Customers or Don’t, But Pick One
Some companies choose to love their customers. They do almost anything to make them happy because they know that their customers are their most powerful marketers. The Hilton Garden Inn in Hartford South loves their customers. Morton’s Steakhouse does too. Zappos is world renown for loving their customers. You pay extra for products and services because of the high level of service provided.
Michael Porter Was Wrong
A famous quote from business guru Michael Porter goes: “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.” I think Derek Sivers proves this quote wrong. Ever since Derek started the amazing success story that CD Baby became, his goal was never profitability. In his book Anything You Want he hints at what a new generation of entrepreneur’s are focusing on: putting people first and profits second.
Recent Comments