“QR Code adoption up 1,135%”There are a lot of headlines lately that are probably making you say WTF more often than Snoop Dogg at a Miley Cyrus concert. Yes, technology is advancing at an alarming rate but don’t forget, we live in Saskatchewan.
You want to share the experience.When you hear someone is having a keg party the host of it does not have to try to get you to come. She doesn’t have to sell you on the party, she doesn’t have to advertise to get people to come. The keg sells the party. No one wants to miss a Keg party.
Great products are much like keg parties–you want to tell others about them. They are not your regular products; they are different in some special way. Clever advertising doesn’t need to be used to sell them. A large part of your budget doesn’t need to go towards “branding”.
You now know how to assemble your hedgehog strategy it’s time to understand how you’ll be competing in the marketplace, or in our case the ocean.
The book Blue Ocean Strategy is based on the concept of not trying to compete in the market place but defining your own market space. The authors talk about business as defined as companies competing in the red ocean. It’s cut throat, battle to increase market-share, beat your competition and you’ll have a successful business.
In Jim Collins’ Best Seller Good to Great a pivotal point in the book is the Hedgehog concept. It makes you think about strategy differently. It focuses your efforts to where they absolutely need to be focused. I hope you find it as valuable as I do.
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