Marketing is dead!
Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages, and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it.
What do you do in a world where everyone has access to enormous amounts of information?
You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.
There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.
Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing
Testable, trackable and scaleable.
The pursuit of sustainable growth. Taking a company from nothing to something.
Under the news laws of the universe (mostly because of the Internet) you can’t use traditional means to get your “brand” out there. At this point you may not have a clue as to what your brand is anymore! Hint: you don’t control it whatsoever. No, growth hacking has everything to do with exponentially growing your organization far past where you ever thought possible. Here it is…
Growth Hacker Marketing
- Product market fit
- Finding your growth hack
- Going viral: turn 1 into 2, 2 into 4 and so on
- Close the loop: retention and optimization