Tag Archive for ‘charity’ rss

Case Study: Be Remarkable

December 06, 2010 1 comment

What is it?

The Credit Unions of British Columbia put together an amazing campaign titled “Be Remarkable“.  The strategy is to give away $100,000 but let the community on Facebook determine who receives funding and how much.  Kind of like “crowd-sourced charitable giving”.  Pictures like this are uploaded:

That’s right, you read correctly, every person to “tag” themselves in a picture will have $1 donated to a charity in the region on the picture.  Once 50 people have been tagged in a picture another picture begins the tagging process.

How I heard about it:

A friend (David Tapp) from Eclipse Creative in Victoria had one of these pictures in his stream on Facebook and I had to check it out.

Why it’s important:

The world of charitable giving has been flipped on it’s head.  With just a couple clicks I am a part of a group in BC giving $100,000 to a variety of charity’s.  Just being on Facebook allows for amplification of the message as well.  Looking at how many “Likes” these photo’s below have, multiply that number by 130 (the average number of friends people have on Facebook) and that’s how many times that photo will come up
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Cause marketing: a diamond in the rough

July 06, 2010 1 comment

Cause marketing is utilizing a non-profit organization as a means of putting a for-profit brand or product in front of someone in return for fundraising and awareness.  Anytime you partner with a charity for anything it is a win-win situation.  The charity gains funding and exposure to a group of people it may not have been able to touch and the company gets to show people that they actually do care by helping out a charity.

Cause marketing is growing in part because some large players are getting involved such as Pepsi with it’s refresh project.  Other companies have the charity aspect as a part of their day to day business like Toms Shoes, their fascinating business strategy is worth a read.

The example I love to tell people about is a local company.  Coda Clothing & Shoes (@CodaClothing) throughout the year does not promote the store or sales via any mass media type other than the large billboard on the side of their building shown here:

Instead of telling everyone in Regina to come to Coda, they host Charity fashion shows where a large amount of money is donated to a specific charity and Coda gets to show off their new
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