First are the companies that make bad profits and are still in business in spite of themselves. They may have a monopoly, they may have an oligopoly, they may have been around for years, they may have a government mandate that keeps them in business. They force people to pay with long-term contracts, hidden fees and short-term incentives. They don’t care about your business, they care about the invoiced amount, the automatic withdrawal, the credit card swipe, that’s all. The goal is to make more by doing less.
The second are the companies who are trying to grow. Companies trying to grow can’t afford having people spreading bad word-of-mouth. These companies care about what every customer thinks of them and tries to continuously reinvent themselves to exceed customer expectations again and again. They want to know when they screw up, so they can fix it. Because how else will you grow?
If you know customers are unhappy after they’ve signed a contract or bought what you’re selling, do you think your company is setting itself up for long term growth?
Hint: Not all organization need to grow or have happy customers, that’s of course if external pressure doesn’t force the Continue Reading
The Ultimate Question is one of those books you want every manager, CEO, VP or anyone remotely interested in making their business better to read. It really will change the way you think about customer feedback and the absolute best way to measure how you’re doing, not financially but by what your customers think about you. For decades we’ve had financial instruments to measure how a company was doing financially but never a gage on what your customers actually thought of you. The Net Promoter Score (NPS) is a method of using quantitative measurements to understand what your customers think of you in comparison to past results and even other competitors in the market place.
My Father is a baby boomer, he has no brand preference to vehicle (see next sentence) and he loves his cars. In the past ten years my he has driven a Nissan, Infinity, Honda, BMW and recently he went out to find a truck. 
We went to the Rooftop Bar and Grill for our friends engagement party. It was a delightful evening, but service was below average and people didn’t seem happy about their food (I didn’t order anything so I shouldn’t comment). Then they ruined what ever they had going for any type of a good perception of them we had in our minds.
