Tag Archive for ‘Customer Service’ rss

The Architecture of Lineups

I hate lineups.  For anything really. I’m impatient and I usually want things as fast as they can humanly be delivered to my hands.  I’m pretty sure no one likes lineups so it is a perplexing issue to me that as humans (lineup haters) we don’t do everything in our power to minimize, shrink, or do what every we can to demolish these horrible things that eat up our time.

I don’t believe it is the general public’s or customers fault that there are lineups, it all has to do with the choice of architecture of the lineup.  These companies and organizations that under estimated their own traffic and how long wait times would be now must look to alternate methods of satisfying the demand at a minimal cost.

There is some research being conducted around lineups and how to minimize wait times but this research is mostly for grocery stores and Wal-Mart.  I think the research paid off, the “Express Line” at Safeway, the “12 items or less line” at Superstore and the newly adopted number system at Wal-Mart where they herd everyone into a line and a lovely women over the loud speaker tells you which till to
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The Most Important Person in the World

The other day I found myself in a very interesting conversation about strangers.

Her: “I always try to be as nice as possible to strangers”

Me: “Really?  Why?”

Her: “Well, you never know who that person is and what if they’re the most important person in the World?”

Me: “So you assume everyone you meet/talk to is the most important person in the World?”

Her: “Precisely”

Me: I didn’t say anything just had a small explosion go off in my head.

My boss has always told me when going to a small town bar, make sure you treat the waitress like gold because she probably owns the place.  I think this is a great metaphorical life lesson.

The person who I know who is the best at dealing with people does this all the time.  You can see it when he talks to anyone, yes I mean anyone, he gives them the time of day, he truly cares about what they think and he makes them feel like they are the most important person in the world.  It doesn’t matter what industry you’re in, this strategy works wonders for building your personal and professional relationships.

Where can you start?  Remember
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An Honest Car Shop?

Alas! My car troubles are solved, well for now.  Yes, I have found a car shop that is (or seems to be) honest.  Rochdale Autopro is the place and this is what happened.

My car needed the front wheel bearings changed so I took it in.  Four hours later the wheel bearings were in but they informed me they had installed the wrong model number and that they’d have to wait till after the weekend to get the right ones in.  I returned on Monday with my car, which had developed a very annoying noise from the front breaks.

Four hours later the proper wheel bearing were installed but the annoying squealing grew louder.  I was told they would find the noise and fix it at their cost if the noise didn’t go away.  It didn’t.

Now the third time in two weeks my car goes back to the garage.  They couldn’t find the squealing sound so the breaks were replaced, and to my delight they graciously covered the cost and installation.

Finally I have found a car repair shop that I can trust, though it was a few visits out of my way, covering the break pads made up
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The Cute Teller

Ever go to the grocery store and someone goes out of his or her way to help you?  Your favorite pub has that one server that is simply amazing paired with that irresistible smile?  Finally, does your bank have a cute teller?

These perceived small aspects of your business have a much larger positive affect than you think.  The three examples above all have something in common; they make the customer happy.  A happy customer is a repeat customer and an ambassador for your brand.  Think about it, if you like a server at a certain restaurant chances are you will return, why?  Because they made you feel great and that’s worth talking about, the definition of being remarkable.

This doesn’t happen regularly and it’s difficult to ask out of your staff but you can encourage it.  When someone goes above and beyond to help someone, show then that you appreciate it.  Encourage your staff to pay attention to detail, after all they don’t have to dress as nice as they do, do they?  There will always be some people who leverage their own assets to create a positive affect on their organization, it’s up to you to spot those
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