How do you make sure everyone who attends your presentation remembers it? By throwing $5 bills attached to DirectWest footballs of course. At an SGI Canada Insurance Brokers conference, I gave a workshop that was much longer than my usual forty-five minute talk. I didn’t want people to get board and I wanted them to remember what I was talking about, so I incentivized them to pay attention. By Paying them. Here’s a video from the presentation:
Tag Archive for ‘DirectWest’ 
How To: Make a Memorable Presentation
mmmmmm Your Company Looks Good
Want your company to look good? Want people to look up to your brand? Want people to say, “Wow, what a sexy brand!” Unless you are Richard Branson, you’re company’s brand isn’t that sexy. Don’t fret there is a solution.
At a recent Chamber of Commerce presentation I was attending, there was a small committee waiting to greet me immediately as I walked in. This wasn’t your regular Wal-mart greeter, far from it. Later I found out it was the DirectWest Street team, four great looking individuals begging to show me something on my phone, how could I resist? I learned how to do a local search on my phones browser, useful for a person like me or anyone that doesn’t carry a phone book on their hip. The interesting part is I’ve seen this service offered on a billboard before but never tried it out, until that day.
Involving your brand with young, beautiful people is a great way to better the brands perception, you can’t help but smile when talking to these folks. In Malcolm Gladwell’s Blink he talks about how good looking people are easier to talk to and much easier remembered, our first impression of these Continue Reading
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