1. Give me something I can’t find anywhere else – If it’s how you write it, your opinion on your industry, a special monthly video, whatever, just give me something I can’t find anywhere else.
2. Pay attention to detail – Spelling, grammar, design etc. all reflect how much effort you put into your newsletter. If your newsletter doesn’t look appealing what are the odds I’m going to make it through your run on paragraphs and cheesy 1990′s style of design?
3. Don’t waste my time – Everything you include in your newsletter ask yourself. “If this was someone else’s newsletter, would I want to read it?” Be critical of yourself or find someone who will be without hurting your feelings.
4. Make the contents “sharable” – Make for dam sure that if you want me to share something on twitter or Facebook that it’s under 120 characters so that I can easily paste it into Tweetdeck. If it is longer than 120 characters put it in a blog post as well and offer the shortened URL. The easier it is for me to share the better chances I will. This point is often over looked.
5. Don’t be afraid Continue Reading
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