Tag Archive for ‘Entrepreneurship’ rss

Price Is a Calculation; Value Is a Feeling

Price is determined by an executive or a management team.  They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.

Value is the feeling every customer and potential customer puts on the product or service provided.  Do not confuse value with price.


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Your Business Plan is Worthless

Most people caTwitter screen shot @jephmaystruckn make a plan.  As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.


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Michael Porter Was Wrong

Anything-You-WantA famous quote from business guru Michael Porter goes:  “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.”  I think Derek Sivers proves this quote wrong.  Ever since Derek started the amazing success story that CD Baby became, his goal was never profitability.  In his book Anything You Want he hints at what a new generation of entrepreneur’s are focusing on: putting people first and profits second. 


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38 books you need to read

38 books you need to read on the topics of entrepreneurship, creativity, advertising, strategy, motivational, psychology, sociology & economics, new media, general business, presentations, and measurement. Let me know what you think and add one in the comments if I missed one.

Entrepreneurship:

Creativity:

Psychology of Advertising:

Strategy:

Blue Ocean Strategy

 

 

 

 

 

 

Amazing read on strategy The best book on business strategy ever.

Motivational:

Psychology, Sociology & Economics:

New Media:

Wikinomics

Your new business strategy

General Business:

Presentations:

Resonate

Make presentations that people remember

Measurement:

Web Analytics 2.0

Everything you need to know about advanced SEO

Again, if there are any you think should be on the list please comment below and leave the link.


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