Price is determined by an executive or a management team. They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.
Value is the feeling every customer and potential customer puts on the product or service provided. Do not confuse value with price.
Most people ca
n make a plan. As long as you have a small grasp on business you can put some chicken scratch down on the back of a napkin.
A famous quote from business guru Michael Porter goes: “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.” I think Derek Sivers proves this quote wrong. Ever since Derek started the amazing success story that CD Baby became, his goal was never profitability. In his book Anything You Want he hints at what a new generation of entrepreneur’s are focusing on: putting people first and profits second.
38 books you need to read on the topics of entrepreneurship, creativity, advertising, strategy, motivational, psychology, sociology & economics, new media, general business, presentations, and measurement. Let me know what you think and add one in the comments if I missed one.
Again, if there are any you think should be on the list please comment below and leave the link.
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