This is part one of two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″
1. Most Businesses treat Facebook wrong Simply hosting a contest on Facebook doesn’t cut it anymore. People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed. Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”. Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.
Businesses treat Facebook wrong.
Just because you’ve read some tool is “ubiquitous” doesn’t mean it’s a smart option for your company.
Coming as a surprise to most people (including myself), it is in violation of Facebook’s Terms of Service to hold a contest on Facebook. Now you can still hold a contest or promotion but must be contained within it’s own app, and entries can only be accepted via the canvas page of the app or an application box on a tab on the Facebook page.
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