Tag Archive for ‘Fraserstrategy.ca’

Real-Estate Agents on Twitter

You know what really grinds my gears? When people try to sell something on Twitter. A growing culprit of this? Real Estate Agents. No, they’re not the only ones but why do they insist to put their listings on Twitter? Does anyone else tweet about their products including the price? Have you ever sold a house via Twitter? It just seems ineffective and lazy.

There are many different things you can do on Twitter I just don’t think selling or bragging about the thousands of houses you sold last week are giving the best impression to your followers.

So what could you be doing on Twitter? Offer me something no other Real Estate Agent can. How about you tweet your favorite Real Estate blog post each day. Offer me housing tips that will help me save money or time. Offer me your expert advice on buying a house, get into detail and really create a digital asset that can help many other people in the Regina market. Forget selling houses for a day and help others with whatever it may be they are tweeting about. There are many options of what you can do on Twitter, just don’t try
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Fire the Marketing Department

Jeph Maystruck March 25, 2010 0 comments

We’re about to hit a tipping point in Canada. Yes in Saskatchewan as well but I presume it will be a short time after Canada tips. Stories like this one, about how Canadians for the first time are on the internet more than television should mean a lot to marketers. The minds behind the marketing industry should be doing more to accommodate the shift. They’re not.

I think it’s a generational issue as well as somewhat of an egotistical issue. If you’ve been doing something for a long time and it has worked, no HBR blog post, University of Massachusetts study, or book is going to convince you to change. More examples of closer to home success stories will be the TSN turning point in this battle. But if you’re waiting till your competitor gets on Twitter to make the shift from advertising in the Sunday Sun to online, think again. The companies that get in early to understand the media will be the ultimate winners in the end.

Large ad agency’s aren’t nimble enough to change their strategy and it seems as if they may be left behind with the billboards and newspapers of the old World. The smart
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My Top 10 Podcasts

Jeph Maystruck December 18, 2009 0 comments

My friend Colter (@Codaclothing) asked a bunch of us to submit our favorite albums of 2009 to put up on his website. Knowing that the song from the Amazon Kindle commercial or Lady Gaga’s Bad Romance will probably be vying for top spot so I thought I’d take a different approach.

Below are my top 10 Free Podcast’s with links to get them in your iTunes. Enjoy!

Malcolm Gladwell on Spaghetti Sauce – One of the best story tellers and authors of our day, this talk is almost six years old and still applies today.
Seth Godin on Standing Out – an oldie but a classic, Seth is one of the foremost minds in marketing today having authored eleven books and is a captivating presenter.
Stochasticity – “A wonderfully slippery and smarty-pants word for randomness.” This is the explanation on the site of what Stochasticity means. Very interesting podcast that you’re sure to find some tidbits to chat about around the water cooler.
Dan Pink on the Surprising Science of Motivation – From the famous Ted conference this talk will change your mind on how to motivate people in the work place. The surprising part is I think most people

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Tell Me a Story

Jeph Maystruck October 22, 2009 2 comments

If you want to get your point across tell me a story. Stories, fable and urban legends have all been around for years for a reason, they are easy to remember. History’s told in stories; our ancestors told parables to pass on knowledge. Think about how a chilling urban legend will be remembered for years, how does this happen? It’s a story.

When we’re told a story we actually go through a metal simulation in our minds, this is why it is much easier to remember than random fact, it’s like we’re actually there. From Chip and Dan Heath’s book Made to Stick it says this; “Why does mental stimulation work? It works because we can’t imagine events or sequences without evoking the same modules of the brain that are evoked in real physical activity”.

Our minds have a difficult time piecing random fact together, but put in our minds a vivid picture of the story you are telling and we can recite it almost word for word as if we were there. So if you are an educator, manager, or anyone that needs to make a point stick in some ones mind (which we all should be striving for)
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