Tag Archive for ‘future’ rss

7 Marketing Predictions For 2012 | Part 2 of 2

The Marketing Revolution Podcast

This is part two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011″

1.  It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses.  Everywhere you turn you see startling statistics on the use of apps on mobile phones.  Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.

At this point apps don’t turn me on, Google does. 


Continue Reading

Don’t Forget, We Live in Saskatchewan

Old mobile phone“QR Code adoption up 1,135%”

“Forget a Website, all you need is mobile app”

“People are no longer using computers, just mobile phones”

There are a lot of headlines lately that are probably making you say WTF more often than Snoop Dogg at a Miley Cyrus concert.  Yes, technology is advancing at an alarming rate but don’t forget, we live in Saskatchewan. 


Continue Reading

The University of Regina iPhone App

Iusask appI don’t think most companies and organizations in Saskatchewan need an app.  We’re still pretty far behind the technology curve.  So if you think developing an app as your next strategic move, I’d look into it a little deeper.  One organization that does have an app is the U of S, so obviously we need to ask the question; why doesn’t the University of Regina have one?

Before you go developing god knows what kind of app for your company make sure you ask the difficult questions along the way.

Why do we need an app?  What incentive is there to downloading our app?  Will an app make it easier for people to _________(fill in the blank) at the University of Regina?  Is it just our website in a different format?  Who is responsible for updating it?  Is our app worth talking about?


Continue Reading

Simplify Your Communications

It doesn’t matter how smart you are, what you’ve accomplished, how many degrees you have, or who you’ve worked with. If you can’t get your idea across to me in a few sentences or less you’ve lost me.