Tag Archive for ‘future’ rss

7 Marketing Predictions For 2012 | Part 2 of 2

The Marketing Revolution Podcast

This is part two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011″

1.  It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses.  Everywhere you turn you see startling statistics on the use of apps on mobile phones.  Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.

At this point apps don’t turn me on, Google does. 


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Don’t Forget, We Live in Saskatchewan

Old mobile phone“QR Code adoption up 1,135%”

“Forget a Website, all you need is mobile app”

“People are no longer using computers, just mobile phones”

There are a lot of headlines lately that are probably making you say WTF more often than Snoop Dogg at a Miley Cyrus concert.  Yes, technology is advancing at an alarming rate but don’t forget, we live in Saskatchewan. 


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The University of Regina iPhone App

Iusask appI don’t think most companies and organizations in Saskatchewan need an app.  We’re still pretty far behind the technology curve.  So if you think developing an app as your next strategic move, I’d look into it a little deeper.  One organization that does have an app is the U of S, so obviously we need to ask the question; why doesn’t the University of Regina have one?

Before you go developing god knows what kind of app for your company make sure you ask the difficult questions along the way.

Why do we need an app?  What incentive is there to downloading our app?  Will an app make it easier for people to _________(fill in the blank) at the University of Regina?  Is it just our website in a different format?  Who is responsible for updating it?  Is our app worth talking about?


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Simplify Your Communications

It doesn’t matter how smart you are, what you’ve accomplished, how many degrees you have, or who you’ve worked with. If you can’t get your idea across to me in a few sentences or less you’ve lost me.

The Future of Exercising?

The gym I go to has stationary bikes with TV screens build in them and handle bars that you actually use to steer.  You can ride around a boring track or play the dragon coin game, the future of stationary biking.  The bike has gears like a normal bike and it steers like a normal bike but you peddle around a small village collecting coins and dragons, unlike a normal bike.  This is the closest I have ever come to having fun while exercising.  I hate exercising.

Someone out there understood that biking can be rather boring so why not throw in a little game to pass the time, albeit not a sophisticated game but enough to peek my interest.  It got me thinking, why do I dread going to this insufferable place to sweat my heart out day in, day out with no end in sight?  Why can’t exercising be fun?  And don’t just tell me Pilates is fun or that class my Mom goes to is “fun” exercise, no its not, not to me anyway.

The first computerized exercise bike was developed in the late 1960′s and since then all we’ve done is make the seats a bit
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