Want your company to look good? Want people to look up to your brand? Want people to say, “Wow, what a sexy brand!” Unless you are Richard Branson, you’re company’s brand isn’t that sexy. Don’t fret there is a solution.
At a recent Chamber of Commerce presentation I was attending, there was a small committee waiting to greet me immediately as I walked in. This wasn’t your regular Wal-mart greeter, far from it. Later I found out it was the DirectWest Street team, four great looking individuals begging to show me something on my phone, how could I resist? I learned how to do a local search on my phones browser, useful for a person like me or anyone that doesn’t carry a phone book on their hip. The interesting part is I’ve seen this service offered on a billboard before but never tried it out, until that day.
Involving your brand with young, beautiful people is a great way to better the brands perception, you can’t help but smile when talking to these folks. In Malcolm Gladwell’s Blink he talks about how good looking people are easier to talk to and much easier remembered, our first impression of these Continue Reading
