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How Do I Get More Exposure?

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How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?

I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.

You don’t.

Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone).  It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.

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