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It’s What Your Non-Profit is Missing: A Social Object

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We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).

A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about.  If it’s interesting enough that you want to share it with someone then it’s a Social Object.  And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?

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