Tag Archive for ‘Jephmaystruck.com’ rss

The Architecture of Lineups

I hate lineups.  For anything really. I’m impatient and I usually want things as fast as they can humanly be delivered to my hands.  I’m pretty sure no one likes lineups so it is a perplexing issue to me that as humans (lineup haters) we don’t do everything in our power to minimize, shrink, or do what every we can to demolish these horrible things that eat up our time.

I don’t believe it is the general public’s or customers fault that there are lineups, it all has to do with the choice of architecture of the lineup.  These companies and organizations that under estimated their own traffic and how long wait times would be now must look to alternate methods of satisfying the demand at a minimal cost.

There is some research being conducted around lineups and how to minimize wait times but this research is mostly for grocery stores and Wal-Mart.  I think the research paid off, the “Express Line” at Safeway, the “12 items or less line” at Superstore and the newly adopted number system at Wal-Mart where they herd everyone into a line and a lovely women over the loud speaker tells you which till to
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Different Dog, Same ol’ Bark

“You can be traditional in a non-traditional medium and as well, you can be non-traditional in a traditional medium.”

I heard this for the first time on the Six Pixels of Separation podcast.   Joseph Jaffe said it to Mitch Joel talking about what is currently taking place across all mediums.  I think that statement is very applicable for areas such as Saskatchewan, that have a much slower adoption rate for online technology and media.  Let me explain.

In Saskatchewan companies need to focus on bridging the gap between traditional and new media.  It would be ignorant not to be exploring what you could be doing online as well, to spend your entire budget on internet marketing.  If you can figure out how to be non-traditional in a traditional medium you already have a head start on the competition.  So how could you go about doing this?  Simple.

Begin by knowing that your customers have the most marketing influence in the World, give them the tools to spread your message.  Put your web-site on all printed material, if you’re on Twitter put your username on your business cards and e-mail signature.  Start producing content that your followers would want to consume
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Why Twitter?

@JohncMayer: That cat from the “hang in there” poster just died. Makes a man just wanna give up.

11:33 PM Oct 15th from Twittelator

Twitter’s worth taking a look at just to hear what John Mayer has to say, yes it’s really him and he’s one of the funniest on Twitter (the “tweet” above is my personal favorite).

Twitter, the overnight sensation is quickly becoming the most popular social media platform out there.  I am sure many people still see it as a waste of time, and it can be, but it can also be a very useful tool.  Twitter is the fastest method of transportation for information.  Every “twitterer” wants to be the best and the best, tweet the most interesting, helpful stories or links the fastest.  So the most popular people on Twitter are the people with the best tweets, you get the picture?

To get you started on Twitter I have compiled a list of the people you should follow.  These are the people I interact with most often.  Set up an account and start following this list, it’ll sure bring some amusement to your day, also don’t forget to follow @FraserStrategy ;)

Funny tweeps

@johncmayer
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