Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
Tag Archive for ‘Marketing strategy’ 
Is Your Brand a Ford or a Porsche?
This is a guest post written by Brin Werrett from RockStar Homes.
Successfully sell your brand and your products will sell themselves.
Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products.
The New Definition of ‘Strategy’
“The essential source of value right now is coming less from master strategy than from broad experimentation, because no one has a complete grasp, or even a very good one, about what the next great idea will look like.” -Clay Shirky, Cognitive Surplus
Strategy is no longer a document, or a recommendation. The “all inclusive strategic plan” is irrelevant in the new business world. What you need to focus on is small bets, ideas and experiments, measured meticulously over a predetermined amount of time. Find what works and improve upon it.
Blogs For Nothing & Tweets For Free
Just because you’ve read some tool is “ubiquitous” doesn’t mean it’s a smart option for your company.
Just because “everyone’s on there” doesn’t always mean you need to be.
Just because something is technically “free” to use doesn’t mean you’ll have the time to use it effectively.
Just because you can doesn’t mean you should.
Recent Comments