Marketing is dead!
Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages, and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it.
What do you do in a world where everyone has access to enormous amounts of information?
You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.
There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.
Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing
Testable, trackable and scaleable.
The pursuit of sustainable growth. Taking a company from nothing to something. Continue Reading
1. Dubai Police will use facial recognition and Google Glass to look for wanted criminals
Why is this important? The next step in the interconnected web is using software and hardware to better serve at our jobs. For Police enforcement this means facial recognition software. It’ll some time before it comes to Canada but I’d be willing to bet not as long as we think!
2. Select seven to hold ‘Internet reboot’ keys
Why is this important? Did you know if the internet goes down due to a terrorist attack or natural disaster 7 people hold keys of which 5 only have to meet in the U.S. to re-boot the internet. Have you ever thought what would happen if the internet goes down? I’ve never until now. We assume it’ll run forever, uninterrupted. But have you ever been working and the internet went out, what did you do? It happened last week at a clients office, I was lost, scared, lonely and I didn’t know what to do. I hope you never face that desolate situation ever.
3. The Psychology Behind Costco’s Free Samples
Why is this important? This article was fascinating, basically if you want to increase your profits, offer free samples, well for Costco it works quite well. Continue Reading
Well I’m glad you asked! We’ve been busy working away on project like the Prairie Spruce Commons Cohousing Project (a first of it’s kind in Regina). We’ve been doing some fun work with KSP Technology that involves potlucks and Nerf gun fights.
Also made friends with a Saskatoon local grocer called “SaskMade Marketplace” just another ridiculously cool story of a home grown Saskatchewan business. Born and raised in Saskatoon. They’re big supporters of supporting local, helping grow our community and sourcing many other Saskatchewan based companies. They do these amazing corporate gift baskets that include all Saskatchewan wares. Pretty sweeet!!
And we’ve had the pleasure of working on one of the coolest projects we’ve ever been a part of, it’s called “4 to 40“. Yup, 4 to 40, that’s the amount of hours you need to hire someone for to be considered an “inclusive employer”.
4 to 40 – A New Partnership from Strategy Lab on Vimeo.
It’s a project we started working on with Sasktel, the University of Regina Campus For All Program and Creative Options Regina (COR).
I am still on the Alumni Board, and have gone from just being on the Regina Volleyball Club board to President this year. Continue Reading
RFP=Request For Proposal. When a public institution needs to contract a company to do a job they aren’t capable of themselves, they send out a Request For Proposal (RFP). The RFP outlines what needs to be done, what tools should be used and some contain a whole lot more. A RFP is basically the project outline for any company that wants to bid on the project. Just like the recycling service in Regina, the City put out an RFP and Emterra won it.
When it comes to RFP’s the cheapest company usually wins. In business, simply going with the cheapest solution is rarely a good idea for your business.
Case in point: City of Regina hasn’t been recycling glass food containers
Turns out the “recycling” company (Emterra) the city hired doesn’t recycle glass. Doesn’t recycle glass?!? What do you mean? Isn’t that a major portion of what we recycle?
When the city put the RFP out about recycling pickup, Emterra responded (conveniently leaving the glass part out) and quoted a cheaper price to do the job.
The city went with the cheaper option, without reading the fine print.
RFP’s suck. It’s a race to the bottom. It’s undercutting everyone else to get a job, that’s not right nor is it sustainable. Continue Reading