RFP=Request For Proposal. When a public institution needs to contract a company to do a job they aren’t capable of themselves, they send out a Request For Proposal (RFP). The RFP outlines what needs to be done, what tools should be used and some contain a whole lot more. A RFP is basically the project outline for any company that wants to bid on the project. Just like the recycling service in Regina, the City put out an RFP and Emterra won it.
When it comes to RFP’s the cheapest company usually wins. In business, simply going with the cheapest solution is rarely a good idea for your business.
Case in point: City of Regina hasn’t been recycling glass food containers
Turns out the “recycling” company (Emterra) the city hired doesn’t recycle glass. Doesn’t recycle glass?!? What do you mean? Isn’t that a major portion of what we recycle?
When the city put the RFP out about recycling pickup, Emterra responded (conveniently leaving the glass part out) and quoted a cheaper price to do the job.
The city went with the cheaper option, without reading the fine print.
RFP’s suck. It’s a race to the bottom. It’s undercutting everyone else to get a job, that’s not right nor is it sustainable. Continue Reading
If you’re not selling as much as you think you should be, or your business isn’t doing as good as it should be, stop trying to tell more people about yourself. Stop trying to yell louder than everyone else, stop trying to make more commercials about yourself. No one cares about your business.
Your business isn’t growing, not because people don’t know about your company, your business isn’t growing because you’re not willing to sacrifice what really matters to make your organization what it could be.
If you think all you need to do is tell more people about what you’re doing you’re missing the point. If you have to tell people about what you’re selling it’s not going to scale and you aren’t going to experience the growth you want. If you can change your product or service to make it SO incredibly valuable that other people want to share it without you there, you’ve done it.
The new marketing is changing your service offering based on the feedback received from customers and employees to cater to them more effectively over time.
No one’s listening, get over it. Start creating a better message.
Stop trying to shout louder than your competition and start creating something worth shouting about. Continue Reading
The larger your target market the more customers you can service and a better chance to make a lot of money. Service a large number of people and you’re sure to be a success, you don’t want to leave anyone out or exclude anyone do you? Create a product that the average person would like. You’re sure to make a lot of sales selling an average product to average people, right?
(targeting the early and late majority is the largest, most profitable chunk of the curve but they are a difficult group to market to, for the most part they follow what the innovators and early adopters are doing. As well you have much more competition in the early and late majority)
Pick the smallest possible niche you could possibly target and focus on them and them only. Relentlessly seek feedback from your best customers and constantly figure out new ways to delight them. If you consistently exceed expectations they will have to talk about you to others. Never worry about the people who aren’t in your target market, you must exclude others to allow yourself time to treat the select few customers you do want to work with extra special. Continue Reading
Remember, your “brand” is what we think it is, not what you tell us. We form our opinion from what you do, not from what you “say” you do.