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Growth Hacker Marketing

Traditional Marketing is Dead: Long Live Growth Hacker Marketing

Marketing is dead!

Marketing as you know is done. It’s over. We can move on now. The powers of the traditional campaigns, press releases, air time, 30 second spots, distribution lists, the bloody Yellow pages,  and I could go on and on. Its all dead. No one needs to be told what to buy, we Google it. 

What do you do in a world where everyone has access to enormous amounts of information?

You figure out a way to use that to your advantage obviously. What Ryan Holiday does is look at trends, finds curves and tends to fling himself with no holds bar into the edge of business. He’s on the forefront of communication strategy, I mean he could teach several classes at Harvard on advertising, marketing, consumer behaviour, social psychology, just name a few.

There’s something new afoot! Growth Hacker Marketing the term coined in 2010 in an article by Sean Ellis talking about startups and their unique business savy and avoidance of traditional marketing means.

Out of necessity a new a new type of marketing is born, welcome Growth Hacker Marketing

Testable, trackable and scaleable.

The pursuit of sustainable growth. Taking a company from nothing to something.

Under the news laws of the universe (mostly because of the Internet) you can’t use traditional means to get your “brand” out there. At this point you may not have a clue as to what your brand is anymore! Hint: you don’t control it whatsoever. No, growth hacking has everything to do with exponentially growing your organization far past where you ever thought possible. Here it is…

Growth Hacker Marketing

Growth Hacker Marketing

  1. Product market fit
  2. Finding your growth hack
  3. Going viral: turn 1 into 2, 2 into 4 and so on
  4. Close the loop: retention and optimization

Read more

A Summer Camp For Highschool Entrepreneurs in Regina

Bigideacamp website

Yup, we did it! The first week of August this past Summer we ran “Big Idea Camp 2015” a one day, Amazing race meets Harvard business competition. We had 6 students who formed two teams and competed in 5 different challenges throughout the day. It was nothing short of amazing.

Here’s the Twitter play by play on the day… Remember to follow @BigIdeaCamp on Twitter!

Big idea camp on twitter

Social Media Etiquette 101: how not to suck on Facebook

This is how i feel when you like your own posts

Last week we release episode 22 of the #InTheLab video series.

Social Media Etiquette, or what I call How Not To Suck On Facebook“. Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.

Do you follow me You should

Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.

How not to suck on facebook

 

My Top 5 Articles From Last Month

The top five articles of the month

1. Dubai Police will use facial recognition and Google Glass to look for wanted criminals

Why is this important? The next step in the interconnected web is using software and hardware to better serve at our jobs. For Police enforcement this means facial recognition software. It’ll some time before it comes to Canada but I’d be willing to bet not as long as we think!

2. Select seven to hold ‘Internet reboot’ keys

Why is this important? Did you know if the internet goes down due to a terrorist attack or natural disaster 7 people hold keys of which 5 only have to meet in the U.S. to re-boot the internet. Have you ever thought what would happen if the internet goes down? I’ve never until now. We assume it’ll run forever, uninterrupted. But have you ever been working and the internet went out, what did you do? It happened last week at a clients office, I was lost, scared, lonely and I didn’t know what to do. I hope you never face that desolate situation ever.

3. The Psychology Behind Costco’s Free Samples

Why is this important? This article was fascinating, basically if you want to increase your profits, offer free samples, well for Costco it works quite well. When speaking with young marketing minds they usually jump to

4. The best Canadian Business schools for Marketers

Why is this important? The Globe and Mail decided that ranking Canadian Business schools might be of interest, well you’re right, it isn’t. UNLESS you’re in highschool, love marketing, and want to go to the school where most people like you would go. A neat little experiment that the Globe has tried here, the real question is do you trust the rankings?

5. Starting today UK citizens are free to copy MP3s, CDs and DVDs for personal use

Why is this important? The first major country to revamp their copyright laws to reflect the change that the Internet is caused to the music industry. You can now download songs and movies for personal use in the UK. It won’t be long before more first world countries follow in the UK’s footsteps.

What Have I Been Up To At Strategy Lab?

Get a website that turns visitors into customers

Well I’m glad you asked! We’ve been busy working away on project like the Prairie Spruce Commons Cohousing Project (a first of it’s kind in Regina). We’ve been doing some fun work with KSP Technology that involves potlucks and Nerf gun fights.


Also made friends with a Saskatoon local grocer called SaskMade Marketplacejust another ridiculously cool story of a home grown Saskatchewan business. Born and raised in Saskatoon. They’re big supporters of supporting local, helping grow our community and sourcing many other Saskatchewan based companies. They do these amazing corporate gift baskets that include all Saskatchewan wares. Pretty sweeet!!

And we’ve had the pleasure of working on one of the coolest projects we’ve ever been a part of, it’s called “4 to 40“. Yup, 4 to 40, that’s the amount of hours you need to hire someone for to be considered an “inclusive employer”.

4 to 40 – A New Partnership from Strategy Lab on Vimeo.

It’s a project we started working on with Sasktel, the University of Regina Campus For All Program and Creative Options Regina (COR).

I am still on the Alumni Board, and have gone from just being on the Regina Volleyball Club board to President this year. I have a vision to grow Volleyball in this city and province, taking ownership is the only way I know how to create change. (actually I just complained too much and when you complain too much in a no-for-profit you end up doing the work). Brandon just put a website together for the Regina Volleyball Club. See below.

RVC's brand new website

We’ve been busy! Possibly another conference in Regina coming up soon too. We need to follow up what we did last year in #Awesome13 (How to be Awesome Online). We’re thinking How to be Awesome Offline in an Online World”. Counterintuitive I know. Deep right? That’s what we were going for.

Our province is on a growth spurt right now and it’s amazing to see. We also filmed a few new videos for our marketing page (you can thank Brandon for that).

Enough about me. how he hell have you been?!?

 

Find a bunch of Strategy Lab’s Resources here:

Remarkably amazing videos you need to watch | Strategy Lab Video’s page | Jeph’s Speaking page

Why Using an RFP to Hire a Company is Fundamentally Flawed

Regina recycling not recycling glass

RFP=Request For Proposal. When a public institution needs to contract a company to do a job they aren’t capable of themselves, they send out a Request For Proposal (RFP). The RFP outlines what needs to be done, what tools should be used and some contain a whole lot more. A RFP is basically the project outline for any company that wants to bid on the project. Just like the recycling service in Regina, the City put out an RFP and Emterra won it.

When it comes to RFP’s the cheapest company usually wins. In business, simply going with the cheapest solution is rarely a good idea for your business.

Case in point: City of Regina hasn’t been recycling glass food containers

Turns out the “recycling” company (Emterra) the city hired doesn’t recycle glass. Doesn’t recycle glass?!?  What do you mean? Isn’t that a major portion of what we recycle?
When the city put the RFP out about recycling pickup, Emterra responded (conveniently leaving the glass part out) and quoted a cheaper price to do the job.

The city went with the cheaper option, without reading the fine print.

RFP’s suck. It’s a race to the bottom. It’s undercutting everyone else to get a job, that’s not right nor is it sustainable. Even if you do win the RFP, you have no budget room whatsoever, you have a slim chance at making this project successful, you’re forced to cut corners to make it work. Sadly it is the public entities that use RFP’s that pay the price.

That’s exactly what Emterra did, they didn’t exactly come out and say they weren’t going to recycle glass but with how little they’re getting paid per bin pickup there’s a reason they can’t process glass. And from the cities response you KNOW they didn’t catch it, if anything it sounds like it was directly the city’s fault.

Lets stop using RFP’s they aren’t helping anyone.

** I am making an assumption here that Emterra mischievously left the glass recycling out to create the cost savings. I recognize that they may have found it in hindsight and been an honest mistake. But if it looks like a duck and it quacks like a duck, it’s probably not a chicken!!!