Tag Archive for ‘Marketing’ rss

My Top 5 Articles From Last Month

Tweet

The top five articles of the month

1. Dubai Police will use facial recognition and Google Glass to look for wanted criminals

Why is this important? The next step in the interconnected web is using software and hardware to better serve at our jobs. For Police enforcement this means facial recognition software. It’ll some time before it comes to Canada but I’d be willing to bet not as long as we think!

2. Select seven to hold ‘Internet reboot’ keys

Why is this important? Did you know if the internet goes down due to a terrorist attack or natural disaster 7 people hold keys of which 5 only have to meet in the U.S. to re-boot the internet. Have you ever thought what would happen if the internet goes down? I’ve never until now. We assume it’ll run forever, uninterrupted. But have you ever been working and the internet went out, what did you do? It happened last week at a clients office, I was lost, scared, lonely and I didn’t know what to do. I hope you never face that desolate situation ever.

3. The Psychology Behind Costco’s Free Samples

Why is this important? This article was fascinating, basically if you want to increase your profits, offer free samples, well for Costco it works quite well.
Continue Reading

What Have I Been Up To At Strategy Lab?

Tweet

Get a website that turns visitors into customers

Well I’m glad you asked! We’ve been busy working away on project like the Prairie Spruce Commons Cohousing Project (a first of it’s kind in Regina). We’ve been doing some fun work with KSP Technology that involves potlucks and Nerf gun fights.


Also made friends with a Saskatoon local grocer called “SaskMade Marketplace” just another ridiculously cool story of a home grown Saskatchewan business. Born and raised in Saskatoon. They’re big supporters of supporting local, helping grow our community and sourcing many other Saskatchewan based companies. They do these amazing corporate gift baskets that include all Saskatchewan wares. Pretty sweeet!!

And we’ve had the pleasure of working on one of the coolest projects we’ve ever been a part of, it’s called “4 to 40“. Yup, 4 to 40, that’s the amount of hours you need to hire someone for to be considered an “inclusive employer”.

4 to 40 – A New Partnership from Strategy Lab on Vimeo.

It’s a project we started working on with Sasktel, the University of Regina Campus For All Program and Creative Options Regina (COR).

I am still on the Alumni Board, and have gone from just being on the Regina Volleyball Club board to President this year.
Continue Reading

Why Using an RFP to Hire a Company is Fundamentally Flawed

Tweet

Regina recycling not recycling glass

RFP=Request For Proposal. When a public institution needs to contract a company to do a job they aren’t capable of themselves, they send out a Request For Proposal (RFP). The RFP outlines what needs to be done, what tools should be used and some contain a whole lot more. A RFP is basically the project outline for any company that wants to bid on the project. Just like the recycling service in Regina, the City put out an RFP and Emterra won it.

When it comes to RFP’s the cheapest company usually wins. In business, simply going with the cheapest solution is rarely a good idea for your business.

Case in point: City of Regina hasn’t been recycling glass food containers

Turns out the “recycling” company (Emterra) the city hired doesn’t recycle glass. Doesn’t recycle glass?!?  What do you mean? Isn’t that a major portion of what we recycle?
When the city put the RFP out about recycling pickup, Emterra responded (conveniently leaving the glass part out) and quoted a cheaper price to do the job.

The city went with the cheaper option, without reading the fine print.

RFP’s suck. It’s a race to the bottom. It’s undercutting everyone else to get a job, that’s not right nor is it sustainable.
Continue Reading

Your Privacy vs Being Accessible

Tweet

Eric Schmidt quote on privacy

The new world is I’m Googling you the second you email me. I’m going to find everything I can about you. Google can find almost anything these days. I should be able to search your name and contact information and find all relevant information about you. I mean it’s 2014, you have to assume everyone is going to Google you at some point, right?

Now the privacy pundits will tell you to stay as anonymous as you can, as Lloyd Christmas once said, “lot of bad drivers out there!”. But REALLY, really?  How many people do you know who have been stalked?  Is that even still a thing?  We’re too concerned about privacy that we’re losing out on business opportunity.

I had a meeting booked with an organization, the night before the meeting I search the person I was meeting with on Google (I do this with a lot of people surprisingly) the only site other than LinkedIn said she was in Swift Current not Regina. I sent an email asking about her whereabouts, I receive nothing in return. I Googled the organization to find a phone number but there’ only a Regina contact. The “Contact Us” page had a form to fill out, no numbers.
Continue Reading

No One’s Listening, Get Over It

Tweet

No one's listening, get over it

If you’re not selling as much as you think you should be, or your business isn’t doing as good as it should be, stop trying to tell more people about yourself. Stop trying to yell louder than everyone else, stop trying to make more commercials about yourself. No one cares about your business.

Your business isn’t growing, not because people don’t know about your company, your business isn’t growing because you’re not willing to sacrifice what really matters to make your organization what it could be.

If you think all you need to do is tell more people about what you’re doing you’re missing the point. If you have to tell people about what you’re selling it’s not going to scale and you aren’t going to experience the growth you want. If you can change your product or service to make it SO incredibly valuable that other people want to share it without you there, you’ve done it.

The new marketing is changing your service offering based on the feedback received from customers and employees to cater to them more effectively over time.

No one’s listening, get over it. Start creating a better message.

Stop trying to shout louder than your competition and start creating something worth shouting about.
Continue Reading

What’s Really Stopping Your Company From Being Great?

Tweet

It’s easy to assume what your problem is, it’s hard to take an intimate look at what’s really stopping your company from being great.

A $20,000 logo isn’t going to fix your branding problem.

A commercial isn’t going to solve your awareness problem.

A newsletter isn’t going to solve your customers not caring problem.

Sending a flyer in the mail isn’t going to solve your no one orders from us problem.

Taking an ad out in the phone book isn’t going to solve your no one’s calling problem.

Interrupting your customers with more e-mails isn’t going to solve your they don’t buy enough problem.

The first step is admitting you have a problem (this is the hardest part).  The second step is defining what the problem actually is.  The third step is a realization that you aren’t going to solve the problem on your own.

You’d be surprised at how many people and businesses can’t get past the first step.

Tweet

Continue Reading