1. It gives the impression that you are a forward thinking company
When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.
The book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic. His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing. I really think everyone should read it. Take the quiz to see if you’ve been Brandwashed. I’ve listed some highlights from the book to show you how much you’ll learn.
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