Anytime you cross someone in a bad way they will remember. Your reputation is your business. We have the ability to communicate online with thousands of people instantly, it is what those people say about you that becomes your reputation.
Humans remember the bad things much longer than the good, if you have broken someone’s trust in the past I’d suggest working on making it better soon because it’s going to take a while. Think of the last person who broke your trust, have you worked with them since? How do you feel about him/her?


“You can be traditional in a non-traditional medium and as well, you can be non-traditional in a traditional medium.”
In March of 2010 this was posted to the Nudge blog, explaining why social norms are a proven method to curb binge drinking among teens. The post features an advertisement from the Saskatchewan Ministry of Health attempting to use guilt and shame to convince teens not to drink. The other example is from the National Institute of Social Norms campaign at Georgetown University. From this case study you can read about it’s effectiveness.











