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This will inevitably happen to your business, start preparing now.
Competition increases. Growth stops, your business begins to flat line. The CEO sends the marching orders “we need more sales! Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.” To the CEO’s surprise, nothing changes. No one opens his “more frequent” newsletter. We tune out his quirky but generic radio spot. And anyone who’s reading
Metro,Fine LifeStyles,Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention.
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The book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic. His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing. I really think everyone should read it. Take the quiz to see if you’ve been Brandwashed. I’ve listed some highlights from the book to show you how much you’ll learn.
A client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail. My client has already told her he does not want to use radio. The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses. Radio? Really? REALLY?
How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?
