Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them. Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure. Do you think BP’s oil spill was “good” exposure for the company?
Tag Archive for ‘Mass Media’ 
The Smartest Marketing Book Ever Written
The book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic. His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing. I really think everyone should read it. Take the quiz to see if you’ve been Brandwashed. I’ve listed some highlights from the book to show you how much you’ll learn.
We Don’t Have an Awareness Problem, We Have a Marketing Problem
A client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail. My client has already told her he does not want to use radio. The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses. Radio? Really? REALLY?
This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem. The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.
How Do I Get More Exposure?
How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?
I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.
You don’t.
Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone). It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.
Stats You Didn’t Know About The Marketing Industry
From the Ad Age Annual 2011 report from the Ad Age DataCenter
In January of 2009 Ad Agency revenue experienced it’s sharpest decline since Ad Age starting recording agency revenue in 1944.
In 2010 the Internet overtook Newspapers as the number two ad medium behind television.
US Ad agency’s bottomed out at a 16 year low for employment in January of 2009, in 2010 agency’s added 9,200 jobs.
