Tag Archive for ‘Mass Media’ rss

What Will Inevitably Happen To Your Business…

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This will inevitably happen to your business, start preparing now.

Competition increases.  Growth stops, your business begins to flat line.  The CEO sends the marching orders “we need more sales!  Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.”  To the CEO’s surprise, nothing changes.  No one opens his “more frequent” newsletter.  We tune out his quirky but generic radio spot.  And anyone who’s reading Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention.

Realize: How Not To Market a University

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Lately I’ve noticed several different University of Regina billboards around Regina. Now if you immediately jump to “but Jeph you saw them and remembered them.  Isn’t that a great billboard?!?” Hardly. Not all exposure is good exposure.  Do you think BP’s oil spill was “good” exposure for the company?

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The Smartest Marketing Book Ever Written

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Brandwashed BookThe book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic.  His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing.  I really think everyone should read it.  Take the quiz to see if you’ve been Brandwashed.  I’ve listed some highlights from the book to show you how much you’ll learn.

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We Don’t Have an Awareness Problem, We Have a Marketing Problem

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Old school radioA client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail.  My client has already told her he does not want to use radio.  The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses.  Radio?  Really?  REALLY?

This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem.  The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.

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How Do I Get More Exposure?

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How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?

I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.

You don’t.

Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone).  It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.

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The Epic Marketing Battle

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