This will inevitably happen to your business, start preparing now.
Competition increases. Growth stops, your business begins to flat line. The CEO sends the marching orders “we need more sales! Send out more newsletters, lets get on the Radio, lets have a sale this weekend, lets start advertising in the Sunday post AND Metro.” To the CEO’s surprise, nothing changes. No one opens his “more frequent” newsletter. We tune out his quirky but generic radio spot. And anyone who’s reading
Metro, Fine LifeStyles, Business Magazine, The Sunday post, won’t be next week when the newest magazine or newspaper gets our attention.