There are three broad categories that encompass most, if not all measurement regarding your marketing strategy. They are not mutually exclusive, your marketing strategy will end up being measured by a combination of all three. The three measures are descriptive, diagnostic, and predictive. Read more
Still feeling lost in the whole ROI of your online marketing? Still believe you can’t measure it? Actually, measurement is one of the fundamentals of online marketing strategy, once you understand “how to”, you can instantly and continuously improve your efforts. Read on…
You must understand the ROI equation of your online strategy, or face dire consequences. Read more
Web Analytics 2.0 is nothing short of the best book on online measurement to date. Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.
This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention. Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence. Read more