“People only go to the Web for two reasons – to solve a problem or to be entertained.” Think about that when you’re considering your next Facebook update, Tweet, blog post, new website, or newsletter article.
Entertain them, or solve their problem. If you’re trying to do anything else you’re going to fail.
Hat tip the the Social Pros Podcast on ConvinceAndConvert.com for this quote.
This is part one of two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″
1. Most Businesses treat Facebook wrong Simply hosting a contest on Facebook doesn’t cut it anymore. People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed. Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”. Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.
I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900. At first I was happy! “Finally, the biggest agency in Regina is doing more social media, YAAAA!” White doves were released in the air and a small baby penguin was born. Then I read on…
This is a list of my favorite local people and businesses on Twitter. Most are from Regina but there are a few gems from Saskatoon and else where.
For the people I know on Twitter, I put a note beside their name as to what they are about or why you should follow them. I hope this list proves to be helpful the next time one of your friends thinks no one locally is Tweetin’.
If I’ve some how missed you on the list throw your name in the comments or Tweet me, @JephMaystruck
I believe the best part about Twitter is the local scene, so to all my followers thanks for such an inspiring ride.
Enjoy!
I have a few questions I want to ask you about your organization’s marketing efforts.
Here’s how the conversation will likely pan out…
Me: May I buy you a coffee?
You: Sure! When?
Me: Great! I’m looking forward to it, how’s next week?
You: Early next week sounds perfect, is that a real mustache?
Me: Monday afternoon is free, why yes, yes it is!
You: It makes you look very distinguished, see you Monday!
Simple isn’t it? Lets chat marketing, c’mon it’ll be fun. You can ask any questions at all you might have about online marketing and here’s the best part. If you don’t like me, the questions, my opinion, the coffee, anything, you can leave. No gimmicky sales techniques I promise, I just want to help you with your marketing.
Capeesh?
1. Give me something I can’t find anywhere else – If it’s how you write it, your opinion on your industry, a special monthly video, whatever, just give me something I can’t find anywhere else.
2. Pay attention to detail – Spelling, grammar, design etc. all reflect how much effort you put into your newsletter. If your newsletter doesn’t look appealing what are the odds I’m going to make it through your run on paragraphs and cheesy 1990′s style of design?
3. Don’t waste my time – Everything you include in your newsletter ask yourself. “If this was someone else’s newsletter, would I want to read it?” Be critical of yourself or find someone who will be without hurting your feelings.
4. Make the contents “sharable” – Make for dam sure that if you want me to share something on twitter or Facebook that it’s under 120 characters so that I can easily paste it into Tweetdeck. If it is longer than 120 characters put it in a blog post as well and offer the shortened URL. The easier it is for me to share the better chances I will. This point is often over looked.
5. Don’t be afraid Continue Reading
