“People only go to the Web for two reasons – to solve a problem or to be entertained.” Think about that when you’re considering your next Facebook update, Tweet, blog post, new website, or newsletter article.
Entertain them, or solve their problem. If you’re trying to do anything else you’re going to fail.
Hat tip the the Social Pros Podcast on ConvinceAndConvert.com for this quote.
This is part one of two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″
1. Most Businesses treat Facebook wrong Simply hosting a contest on Facebook doesn’t cut it anymore. People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed. Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”. Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.
Businesses treat Facebook wrong.
No one starts a Fan Page and instantly has thousands of likes and people commenting on the wall regularly. Facebook takes time, a lot of effort and you better have a plan. 99.999999% don’t go on Facebook to find a brand, company or product. Even if I do find your brand and you some how enchant me into “Liking” your page I’m probably not coming back anytime soon.
Think of Facebook as a platform to communicate on, not a marketing strategy
What is it?
A Campbell’s website that offers recipes, recipes reviews, a Youtube channel with video tutorials, connecting with Campbell’s on Facebook, “Meal Mail” the e-mail newsletter, a downloadable mobile app, and an application to submit and keep track of your recipes. Very interactive, easy to navigate, and I love the rating system along with the comments on recipes.
How I heard about it:
A commercial on national television.
Why it’s important:
Another casualty of the internet’s rise that you may not have thought of, cookbooks. If you know you can’t influence chef’s in the kitchen through cookbooks why not go to where they’re getting the recipes from, the internet. Campbell’s understands that as a brand, if they want to compete in the future they must adapt to where people can find them.
The strategy seems to be provide cooks with all the resources they need and in return, those cooks will want to purchase Campbell’s products to make the delicious recipes.
Where do you find your recipes? Are you still using cookbooks? What do you think?
You know what really grinds my gears? When people try to sell something on Twitter. A growing culprit of this? Real Estate Agents. No, they’re not the only ones but why do they insist to put their listings on Twitter? Does anyone else tweet about their products including the price? Have you ever sold a house via Twitter? It just seems ineffective and lazy.
There are many different things you can do on Twitter I just don’t think selling or bragging about the thousands of houses you sold last week are giving the best impression to your followers.
So what could you be doing on Twitter? Offer me something no other Real Estate Agent can. How about you tweet your favorite Real Estate blog post each day. Offer me housing tips that will help me save money or time. Offer me your expert advice on buying a house, get into detail and really create a digital asset that can help many other people in the Regina market. Forget selling houses for a day and help others with whatever it may be they are tweeting about. There are many options of what you can do on Twitter, just don’t try Continue Reading
